Generation Z’s Shopping Behavior in Second-Hand Brick-and-Mortar Stores: Emotions, Gender Dynamics, and Environmental Awareness

This study investigates the shopping behavior of Generation Z towards second-hand clothing in Slovakia, focusing on in-store experiences and their relationship with emotions, gender, and environmental awareness. Data were collected from 340 respondents through an online survey conducted between Nove...

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Bibliographic Details
Main Authors: Veronika Harantová, Jaroslav Mazanec
Format: Article
Language:English
Published: MDPI AG 2025-03-01
Series:Behavioral Sciences
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Online Access:https://www.mdpi.com/2076-328X/15/4/413
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