The role of management’s tendency and personnel’s motivation in fulfillment of brand promise

The role of management’s tendency and personnel’s motivation in fulfillment of brand promise

Fulfillment of the promises or brand promise plays essential role for the success of organizations. This paper presents an empirical investigation to evaluate the rate of management’s interest and personnel’s motivation in an Iranian firm named TAM Iran Khodro. The study reviews its relationship wit...

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Bibliographic Details
Main Authors: Mahmoud Samiei Nasr, Seyed Mohsen Mahmoudzadeh, Seyed Shahab Mousavi, Azadeh Boostani
Format: Article
Language:English
Published: Growing Science 2014-06-01
Series:Management Science Letters
Subjects:
Brand Promise
Personnel’s Will and Interest Motivation
TAM Iran Khodro
Online Access:http://www.growingscience.com/msl/Vol4/msl_2014_149.pdf
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