Exploring the adoption of pay-per-month business models: A theoretical framework and behavioral analysis in the context of white goods in Guayas province, Ecuador
In response to increasing environmental concerns, this study explores the adoption of a pay-per-month (PPM) model in the white goods sector in Guayas province, Ecuador, within the framework of the circular economy (CE). The research integrates the Theory of Planned Behavior (TPB) and Norm Activation...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-03-01
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| Series: | Cleaner Engineering and Technology |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666790825000382 |
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