Digital capital of Russian enterprises: development trends in the digitalisation of the economy and the coronavirus pandemic
The digitalisation of the economy and the global coronavirus pandemic transfer competition for consumers into a virtual Internet environment, in which the enterprise success depends on its digital capital, which includes an Internet communication system with potential consumers. The article reveals...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2022-04-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/3375 |
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| author | L. Yu. Spitsina E. B. Gribanova V. V. Spitsin |
| author_facet | L. Yu. Spitsina E. B. Gribanova V. V. Spitsin |
| author_sort | L. Yu. Spitsina |
| collection | DOAJ |
| description | The digitalisation of the economy and the global coronavirus pandemic transfer competition for consumers into a virtual Internet environment, in which the enterprise success depends on its digital capital, which includes an Internet communication system with potential consumers. The article reveals the regularities and trends in the development of the enterprises digital capital focused on the retail market for the period 2017–2021. Economic and variance analysis of digital capital indicators based on the enterprises formed samples has been carried out. It has been noted that the leaders in the demand for websites are the trade and services industries. The global coronavirus pandemic in 2020–2021 became a powerful growth driver, with the major effect on enterprise website promotion is observed with a one year lag (in 2021). It has been found that the most industries enterprises are practically not engaged in the paid traffic development for their sites. Only real estate agencies actively interact with advertising Internet services. It has been shown that the enterprises digital capital development constantly requires new impulses or growth drivers and enterprises in most studied industries do not use the full opportunities range for increasing digital capital. |
| format | Article |
| id | doaj-art-72afecbc23074c079839d021c8e7f6c2 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2022-04-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-72afecbc23074c079839d021c8e7f6c22025-02-04T08:28:11ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152022-04-010216016910.26425/1816-4277-2022-2-160-1692280Digital capital of Russian enterprises: development trends in the digitalisation of the economy and the coronavirus pandemicL. Yu. Spitsina0E. B. Gribanova1V. V. Spitsin2National Research Tomsk Polytechnic UniversityTomsk State University of Control Systems and RadioelectronicsNational Research Tomsk Polytechnic University; Tomsk State University of Control Systems and RadioelectronicsThe digitalisation of the economy and the global coronavirus pandemic transfer competition for consumers into a virtual Internet environment, in which the enterprise success depends on its digital capital, which includes an Internet communication system with potential consumers. The article reveals the regularities and trends in the development of the enterprises digital capital focused on the retail market for the period 2017–2021. Economic and variance analysis of digital capital indicators based on the enterprises formed samples has been carried out. It has been noted that the leaders in the demand for websites are the trade and services industries. The global coronavirus pandemic in 2020–2021 became a powerful growth driver, with the major effect on enterprise website promotion is observed with a one year lag (in 2021). It has been found that the most industries enterprises are practically not engaged in the paid traffic development for their sites. Only real estate agencies actively interact with advertising Internet services. It has been shown that the enterprises digital capital development constantly requires new impulses or growth drivers and enterprises in most studied industries do not use the full opportunities range for increasing digital capital.https://vestnik.guu.ru/jour/article/view/3375intangible assetsdigital capitalinternet communicationscovid-19 pandemicdigitalisation of the economyfirms’websitesinternet trafficretail marketonline salesvariance analysisrussia |
| spellingShingle | L. Yu. Spitsina E. B. Gribanova V. V. Spitsin Digital capital of Russian enterprises: development trends in the digitalisation of the economy and the coronavirus pandemic Вестник университета intangible assets digital capital internet communications covid-19 pandemic digitalisation of the economy firms’websites internet traffic retail market online sales variance analysis russia |
| title | Digital capital of Russian enterprises: development trends in the digitalisation of the economy and the coronavirus pandemic |
| title_full | Digital capital of Russian enterprises: development trends in the digitalisation of the economy and the coronavirus pandemic |
| title_fullStr | Digital capital of Russian enterprises: development trends in the digitalisation of the economy and the coronavirus pandemic |
| title_full_unstemmed | Digital capital of Russian enterprises: development trends in the digitalisation of the economy and the coronavirus pandemic |
| title_short | Digital capital of Russian enterprises: development trends in the digitalisation of the economy and the coronavirus pandemic |
| title_sort | digital capital of russian enterprises development trends in the digitalisation of the economy and the coronavirus pandemic |
| topic | intangible assets digital capital internet communications covid-19 pandemic digitalisation of the economy firms’websites internet traffic retail market online sales variance analysis russia |
| url | https://vestnik.guu.ru/jour/article/view/3375 |
| work_keys_str_mv | AT lyuspitsina digitalcapitalofrussianenterprisesdevelopmenttrendsinthedigitalisationoftheeconomyandthecoronaviruspandemic AT ebgribanova digitalcapitalofrussianenterprisesdevelopmenttrendsinthedigitalisationoftheeconomyandthecoronaviruspandemic AT vvspitsin digitalcapitalofrussianenterprisesdevelopmenttrendsinthedigitalisationoftheeconomyandthecoronaviruspandemic |