Internet Video Pre-Movie Advertising Service Strategy
Internet video has presented a huge development potential,which makes advertising the main way of profit.As no related laws and regulations exist in our country,the pre-movie advertisement affects user experience seriously,resulting in prominent disputes and contradictions.Therefore,internet video p...
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | zho |
| Published: |
Beijing Xintong Media Co., Ltd
2015-11-01
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| Series: | Dianxin kexue |
| Subjects: | |
| Online Access: | http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2015237/ |
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| _version_ | 1841529615252717568 |
|---|---|
| author | Quan Miao Shuo Wang |
| author_facet | Quan Miao Shuo Wang |
| author_sort | Quan Miao |
| collection | DOAJ |
| description | Internet video has presented a huge development potential,which makes advertising the main way of profit.As no related laws and regulations exist in our country,the pre-movie advertisement affects user experience seriously,resulting in prominent disputes and contradictions.Therefore,internet video pre-movie advertising service strategy was developed.The business model for video site and its impact on advertising service,the advertising style,timing and relevance to program were analyzed,under the overall environment of internet development.Finally,executable solution was proposed. |
| format | Article |
| id | doaj-art-728520da959d45c48bf7ef1acf230885 |
| institution | Kabale University |
| issn | 1000-0801 |
| language | zho |
| publishDate | 2015-11-01 |
| publisher | Beijing Xintong Media Co., Ltd |
| record_format | Article |
| series | Dianxin kexue |
| spelling | doaj-art-728520da959d45c48bf7ef1acf2308852025-01-15T03:16:29ZzhoBeijing Xintong Media Co., LtdDianxin kexue1000-08012015-11-013115315859613189Internet Video Pre-Movie Advertising Service StrategyQuan MiaoShuo WangInternet video has presented a huge development potential,which makes advertising the main way of profit.As no related laws and regulations exist in our country,the pre-movie advertisement affects user experience seriously,resulting in prominent disputes and contradictions.Therefore,internet video pre-movie advertising service strategy was developed.The business model for video site and its impact on advertising service,the advertising style,timing and relevance to program were analyzed,under the overall environment of internet development.Finally,executable solution was proposed.http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2015237/internet video pre-movie advertisingbusiness modeluser experienceservice strategy |
| spellingShingle | Quan Miao Shuo Wang Internet Video Pre-Movie Advertising Service Strategy Dianxin kexue internet video pre-movie advertising business model user experience service strategy |
| title | Internet Video Pre-Movie Advertising Service Strategy |
| title_full | Internet Video Pre-Movie Advertising Service Strategy |
| title_fullStr | Internet Video Pre-Movie Advertising Service Strategy |
| title_full_unstemmed | Internet Video Pre-Movie Advertising Service Strategy |
| title_short | Internet Video Pre-Movie Advertising Service Strategy |
| title_sort | internet video pre movie advertising service strategy |
| topic | internet video pre-movie advertising business model user experience service strategy |
| url | http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2015237/ |
| work_keys_str_mv | AT quanmiao internetvideopremovieadvertisingservicestrategy AT shuowang internetvideopremovieadvertisingservicestrategy |