TikTok Design and Experience: A Semiotic Technology Approach
This article proposes a multimodal semiotic analysis of the TikTok application, exploring how its infrastructure shapes user experience and meaning production. Drawing on the tradition of semiotic technology (Poulsen et al., 2018; Zao et al., 2014), we examine how TikTok’s technical features influe...
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| Format: | Article |
| Language: | English |
| Published: |
National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest
2025-07-01
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| Series: | Romanian Journal of Communications and Public Relations |
| Subjects: | |
| Online Access: | https://journalofcommunication.ro/index.php/journalofcommunication/article/view/683 |
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