The System of the Geographical Indication – Important Component of the Politics of the Consumers` Protection in European Union

The paper deals with the use and diffusion of the geographical indication in the European Union countries, having as objective the protection of the products’ names, which are registered as Protected Geographical Indication (PGI) and Protected Designation of Origin (PDO) labels. The reason for tr...

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Main Authors: Šárka Velčovská, Tomáš Sadílek
Format: Article
Language:English
Published: Editura ASE 2014-02-01
Series:Amfiteatru Economic
Subjects:
Online Access:http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1262
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author Šárka Velčovská
Tomáš Sadílek
author_facet Šárka Velčovská
Tomáš Sadílek
author_sort Šárka Velčovská
collection DOAJ
description The paper deals with the use and diffusion of the geographical indication in the European Union countries, having as objective the protection of the products’ names, which are registered as Protected Geographical Indication (PGI) and Protected Designation of Origin (PDO) labels. The reason for treating this theme started from the fact that the level of knowledge of the system and its symbols by the consumers is very low. In the introductory part, specification of surveyed topic is given and importance of consumer education and information is highlighted. Empirical research is based on two approaches. First, 1114 product names from DOOR database (Database for agricultural products and foodstuffs in EU countries) were analysed in order to investigate the frequency of labels utilization by country and product classes, cluster analysis was applied to show the labels distribution by countries. Dominant countries in number of labels are Italy, France and Spain having registered over 50 % of all products. The most frequent product class is Fruits, vegetables and cereals for PGI and Cheeses for PDO. The second approach reflects consumer view on the issue; survey of 250 consumers in the Czech Republic was carried out with the purpose to identify awareness and perceived credibility of labels. Findings reveal a low awareness of labels, credibility of labels is influenced by their low familiarity. The main problem is lack of information. Respondents show interest in getting information regarding this topic. Quality labels have potential to communicate with consumers and facilitate their food purchases, but it is necessary to improve their promotion.
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spelling doaj-art-727556159e6b4c5da91f177b3f53bbcb2025-08-20T02:06:24ZengEditura ASEAmfiteatru Economic1582-91462247-91042014-02-011635228242The System of the Geographical Indication – Important Component of the Politics of the Consumers` Protection in European UnionŠárka Velčovská0Tomáš Sadílek1VŠB – Technical University of Ostrava, Faculty of Economics, Czech RepublicVŠB – Technical University of Ostrava, Faculty of Economics, Czech RepublicThe paper deals with the use and diffusion of the geographical indication in the European Union countries, having as objective the protection of the products’ names, which are registered as Protected Geographical Indication (PGI) and Protected Designation of Origin (PDO) labels. The reason for treating this theme started from the fact that the level of knowledge of the system and its symbols by the consumers is very low. In the introductory part, specification of surveyed topic is given and importance of consumer education and information is highlighted. Empirical research is based on two approaches. First, 1114 product names from DOOR database (Database for agricultural products and foodstuffs in EU countries) were analysed in order to investigate the frequency of labels utilization by country and product classes, cluster analysis was applied to show the labels distribution by countries. Dominant countries in number of labels are Italy, France and Spain having registered over 50 % of all products. The most frequent product class is Fruits, vegetables and cereals for PGI and Cheeses for PDO. The second approach reflects consumer view on the issue; survey of 250 consumers in the Czech Republic was carried out with the purpose to identify awareness and perceived credibility of labels. Findings reveal a low awareness of labels, credibility of labels is influenced by their low familiarity. The main problem is lack of information. Respondents show interest in getting information regarding this topic. Quality labels have potential to communicate with consumers and facilitate their food purchases, but it is necessary to improve their promotion.http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1262European Union quality schemeProtected Geographical IndicationProtected Designation of Originquality labelsfood productsagricultural productsconsumer educationconsumer informationCzech Republic
spellingShingle Šárka Velčovská
Tomáš Sadílek
The System of the Geographical Indication – Important Component of the Politics of the Consumers` Protection in European Union
Amfiteatru Economic
European Union quality scheme
Protected Geographical Indication
Protected Designation of Origin
quality labels
food products
agricultural products
consumer education
consumer information
Czech Republic
title The System of the Geographical Indication – Important Component of the Politics of the Consumers` Protection in European Union
title_full The System of the Geographical Indication – Important Component of the Politics of the Consumers` Protection in European Union
title_fullStr The System of the Geographical Indication – Important Component of the Politics of the Consumers` Protection in European Union
title_full_unstemmed The System of the Geographical Indication – Important Component of the Politics of the Consumers` Protection in European Union
title_short The System of the Geographical Indication – Important Component of the Politics of the Consumers` Protection in European Union
title_sort system of the geographical indication important component of the politics of the consumers protection in european union
topic European Union quality scheme
Protected Geographical Indication
Protected Designation of Origin
quality labels
food products
agricultural products
consumer education
consumer information
Czech Republic
url http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1262
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AT tomassadilek thesystemofthegeographicalindicationimportantcomponentofthepoliticsoftheconsumersprotectionineuropeanunion
AT sarkavelcovska systemofthegeographicalindicationimportantcomponentofthepoliticsoftheconsumersprotectionineuropeanunion
AT tomassadilek systemofthegeographicalindicationimportantcomponentofthepoliticsoftheconsumersprotectionineuropeanunion