The Role of Artificial Intelligence in Personalizing Social Media Marketing Strategies for Enhanced Customer Experience
This paper explores the role of artificial intelligence (AI) in personalizing social media marketing strategies and its impact on customer experience, with a focus on consumers within the MENA region. Using data collected from an online questionnaire completed by 893 individuals, the study confirms...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-05-01
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| Series: | Behavioral Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-328X/15/5/700 |
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