Influence of digital transformation and strategic learning on agility and performance of Thai hotels

Influence of digital transformation and strategic learning on agility and performance of Thai hotels

This study investigates the influence of digital transformation capability and strategic learning capability on strategic agility as well as competitive and innovative performance of Thai hotels. The sample consisted of 303 4–5-star hotels, selected through simple random sampling from a total popula...

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Bibliographic Details
Main Authors: Sirinthra Sungthong, Kanokwan Meesook, Charoenchai Agmapisarn, Abror Abror, Narinthon Imjai, Somnuk Aujirapongpan
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-06-01
Series:Problems and Perspectives in Management
Subjects:
agility
competitiveness
digital transformation
innovation
performance
strategic learning
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22268/PPM_2025_02_Sungthong.pdf
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