The Impact of Social Media Marketing and Endorsement on Purchasing Decisions at Daarul Jannah Cottage

The Impact of Social Media Marketing and Endorsement on Purchasing Decisions at Daarul Jannah Cottage

The central aim of this study is to analyze social media marketing (SMM)  and the use of endorsements influence purchasing decisions at Cottage Daarul Jannah, a sharia-based accommodation. Using a purposive sampling technique, 50 customers were selected as respondents, and data were obtained throug...

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Bibliographic Details
Main Authors: Caca Komara, Muji Rahayu
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-07-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Endorsement, Purchase Decision, Social Media Marketing (SMM)
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/7004
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