Investigating different factors for regional market entrance

This paper presents an empirical investigation to study the effects of different factors for regional market entrance. The population of this survey includes all producers who are involved in export of industrial goods in city of Tehran, Iran. The study designs a questionnaire in Likert scale and di...

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Main Authors: Ali Ghasemi, Abohamid Hajipour Shooshtari
Format: Article
Language:English
Published: Growing Science 2015-01-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/Vol5/msl_2014_324.pdf
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author Ali Ghasemi
Abohamid Hajipour Shooshtari
author_facet Ali Ghasemi
Abohamid Hajipour Shooshtari
author_sort Ali Ghasemi
collection DOAJ
description This paper presents an empirical investigation to study the effects of different factors for regional market entrance. The population of this survey includes all producers who are involved in export of industrial goods in city of Tehran, Iran. The study designs a questionnaire in Likert scale and distributes it among some randomly selected experts who were involved in production and export of different products. Cronbach alpha was calculated as 0.856, which is well above the minimum acceptable level. Using principal component analysis, the study has detected seven factors including product development, government support, strategic orientation, customer satisfaction, competitive pressure, organizational capabilities and distribution strategies influencing on product development. In addition, the implementation of structural equation modeling has determined that product development, government support, strategic orientation and competitive pressure maintained the highest effects on product development.
format Article
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institution Kabale University
issn 1923-2934
1923-9343
language English
publishDate 2015-01-01
publisher Growing Science
record_format Article
series Management Science Letters
spelling doaj-art-71f1a0ff2e594985aa58e40a5d47bc932025-08-20T03:33:42ZengGrowing ScienceManagement Science Letters1923-29341923-93432015-01-015111712210.5267/j.msl.2014.11.014Investigating different factors for regional market entranceAli Ghasemi Abohamid Hajipour Shooshtari This paper presents an empirical investigation to study the effects of different factors for regional market entrance. The population of this survey includes all producers who are involved in export of industrial goods in city of Tehran, Iran. The study designs a questionnaire in Likert scale and distributes it among some randomly selected experts who were involved in production and export of different products. Cronbach alpha was calculated as 0.856, which is well above the minimum acceptable level. Using principal component analysis, the study has detected seven factors including product development, government support, strategic orientation, customer satisfaction, competitive pressure, organizational capabilities and distribution strategies influencing on product development. In addition, the implementation of structural equation modeling has determined that product development, government support, strategic orientation and competitive pressure maintained the highest effects on product development.http://www.growingscience.com/msl/Vol5/msl_2014_324.pdfMarket entranceRegional marketFactor analysis
spellingShingle Ali Ghasemi
Abohamid Hajipour Shooshtari
Investigating different factors for regional market entrance
Management Science Letters
Market entrance
Regional market
Factor analysis
title Investigating different factors for regional market entrance
title_full Investigating different factors for regional market entrance
title_fullStr Investigating different factors for regional market entrance
title_full_unstemmed Investigating different factors for regional market entrance
title_short Investigating different factors for regional market entrance
title_sort investigating different factors for regional market entrance
topic Market entrance
Regional market
Factor analysis
url http://www.growingscience.com/msl/Vol5/msl_2014_324.pdf
work_keys_str_mv AT alighasemi investigatingdifferentfactorsforregionalmarketentrance
AT abohamidhajipourshooshtari investigatingdifferentfactorsforregionalmarketentrance