Social Media Will Tell Your Story: The Digital Strategy of #Ham4Ham
During the first two years of the Hamilton show on Broadway, the #Ham4Ham lottery system provided fans waiting outside the theater with live performances that included the show's original cast. These included Hamilton songs, covers of other musicals, and different performing arts. Seeking to re...
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| Format: | Article |
| Language: | English |
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European Association for American Studies
2023-02-01
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| Series: | European Journal of American Studies |
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| Online Access: | https://journals.openedition.org/ejas/19260 |
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| _version_ | 1841558318229749760 |
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| author | Ismael Lopez Medel |
| author_facet | Ismael Lopez Medel |
| author_sort | Ismael Lopez Medel |
| collection | DOAJ |
| description | During the first two years of the Hamilton show on Broadway, the #Ham4Ham lottery system provided fans waiting outside the theater with live performances that included the show's original cast. These included Hamilton songs, covers of other musicals, and different performing arts. Seeking to reach a non-traditional theater audience, Marathon Digital, a digital agency specializing in Broadway shows, turned the performances into a viral campaign utilizing social media outlets to create proximity to the fans through content relevant to the audience. |
| format | Article |
| id | doaj-art-71c779d878b245dd88e71d684d4dc14c |
| institution | Kabale University |
| issn | 1991-9336 |
| language | English |
| publishDate | 2023-02-01 |
| publisher | European Association for American Studies |
| record_format | Article |
| series | European Journal of American Studies |
| spelling | doaj-art-71c779d878b245dd88e71d684d4dc14c2025-01-06T09:08:21ZengEuropean Association for American StudiesEuropean Journal of American Studies1991-93362023-02-0118110.4000/ejas.19260Social Media Will Tell Your Story: The Digital Strategy of #Ham4HamIsmael Lopez MedelDuring the first two years of the Hamilton show on Broadway, the #Ham4Ham lottery system provided fans waiting outside the theater with live performances that included the show's original cast. These included Hamilton songs, covers of other musicals, and different performing arts. Seeking to reach a non-traditional theater audience, Marathon Digital, a digital agency specializing in Broadway shows, turned the performances into a viral campaign utilizing social media outlets to create proximity to the fans through content relevant to the audience.https://journals.openedition.org/ejas/19260Hamilton#Ham4HamMike KarnsMarathon Digitalcreative proximity |
| spellingShingle | Ismael Lopez Medel Social Media Will Tell Your Story: The Digital Strategy of #Ham4Ham European Journal of American Studies Hamilton #Ham4Ham Mike Karns Marathon Digital creative proximity |
| title | Social Media Will Tell Your Story: The Digital Strategy of #Ham4Ham |
| title_full | Social Media Will Tell Your Story: The Digital Strategy of #Ham4Ham |
| title_fullStr | Social Media Will Tell Your Story: The Digital Strategy of #Ham4Ham |
| title_full_unstemmed | Social Media Will Tell Your Story: The Digital Strategy of #Ham4Ham |
| title_short | Social Media Will Tell Your Story: The Digital Strategy of #Ham4Ham |
| title_sort | social media will tell your story the digital strategy of ham4ham |
| topic | Hamilton #Ham4Ham Mike Karns Marathon Digital creative proximity |
| url | https://journals.openedition.org/ejas/19260 |
| work_keys_str_mv | AT ismaellopezmedel socialmediawilltellyourstorythedigitalstrategyofham4ham |