GREEN BRAND: AN INTEGRATED CONCEPTUAL FRAMEWORK
The increase in the number of consumers who choose to focus on sustainable consumption has led companies to develop a series of solutions to match their needs and desires. Developing a brand that integrates the green philosophy of the organization can result in a heightened attachment to the brand f...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2020-11-01
|
| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | https://www.mnmk.ro/documents/2020_2/2-4-2-20.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|