Implementing and evaluating a citizen‐science program to support wildlife management: MI‐MAST

ABSTRACT Citizen science is increasingly being used by natural resource professionals to monitor the environment at large spatial or temporal extents. Developing, initiating, and sustaining an effective citizen‐science program requires careful planning, marketing, and engagement. We describe the dev...

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Main Authors: Alexander K. Killion, Gary J. Roloff, Sarah Mayhew, Henry Campa III, Scott Winterstein
Format: Article
Language:English
Published: Wiley 2018-09-01
Series:Wildlife Society Bulletin
Subjects:
Online Access:https://doi.org/10.1002/wsb.903
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author Alexander K. Killion
Gary J. Roloff
Sarah Mayhew
Henry Campa III
Scott Winterstein
author_facet Alexander K. Killion
Gary J. Roloff
Sarah Mayhew
Henry Campa III
Scott Winterstein
author_sort Alexander K. Killion
collection DOAJ
description ABSTRACT Citizen science is increasingly being used by natural resource professionals to monitor the environment at large spatial or temporal extents. Developing, initiating, and sustaining an effective citizen‐science program requires careful planning, marketing, and engagement. We describe the development, implementation, and evaluation of a citizen‐science program for quantifying mast production (called MI‐MAST: Wildlife Food Tracker), and offer recommendations on marketing, recruitment of volunteers, and ways to sustain programs. In 2014, MI‐MAST was introduced to approximately 150 potential participants to test technology and capabilities of volunteers. In 2015, we worked with project partners to market MI‐MAST to approximately 500 additional potential participants throughout Michigan, USA. From 2014 to 2017, 510 people registered for a MI‐MAST account, but only 57 people submitted data. On average, each person that submitted data entered 4 instances of mast production. We randomly field‐validated 60 mast observations submitted by 15 different participants throughout the study region and found that 100% of the plant species were correctly identified and 97% of the records describing mast amounts were accurate. The majority (61%) of registered users listed hunting as a primary outdoor interest. Interactions with participants revealed that using MI‐MAST to evaluate mast production on their own property was a primary attraction for enrollment and participation. We recommend that effective citizen‐science programs are marketed to provide personal benefits and tangible outputs to individual users. We found the biggest challenges facing a natural resource agency implementing a citizen‐science program to be recruitment and retention of participants across spatial and temporal extents that are ecologically meaningful. © 2018 The Wildlife Society.
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spelling doaj-art-718f0cd6427c41af8839d603d573ee322025-08-20T02:36:42ZengWileyWildlife Society Bulletin2328-55402018-09-0142351852710.1002/wsb.903Implementing and evaluating a citizen‐science program to support wildlife management: MI‐MASTAlexander K. Killion0Gary J. Roloff1Sarah Mayhew2Henry Campa III3Scott Winterstein4Department of Fisheries and WildlifeMichigan State UniversityEast LansingMI 48824USADepartment of Fisheries and WildlifeMichigan State UniversityEast LansingMI 48824USAMichigan Department of Natural Resources—Wildlife DivisionLansingMI 48910USADepartment of Fisheries and WildlifeMichigan State UniversityEast LansingMI 48824USADepartment of Fisheries and WildlifeMichigan State UniversityEast LansingMI 48824USAABSTRACT Citizen science is increasingly being used by natural resource professionals to monitor the environment at large spatial or temporal extents. Developing, initiating, and sustaining an effective citizen‐science program requires careful planning, marketing, and engagement. We describe the development, implementation, and evaluation of a citizen‐science program for quantifying mast production (called MI‐MAST: Wildlife Food Tracker), and offer recommendations on marketing, recruitment of volunteers, and ways to sustain programs. In 2014, MI‐MAST was introduced to approximately 150 potential participants to test technology and capabilities of volunteers. In 2015, we worked with project partners to market MI‐MAST to approximately 500 additional potential participants throughout Michigan, USA. From 2014 to 2017, 510 people registered for a MI‐MAST account, but only 57 people submitted data. On average, each person that submitted data entered 4 instances of mast production. We randomly field‐validated 60 mast observations submitted by 15 different participants throughout the study region and found that 100% of the plant species were correctly identified and 97% of the records describing mast amounts were accurate. The majority (61%) of registered users listed hunting as a primary outdoor interest. Interactions with participants revealed that using MI‐MAST to evaluate mast production on their own property was a primary attraction for enrollment and participation. We recommend that effective citizen‐science programs are marketed to provide personal benefits and tangible outputs to individual users. We found the biggest challenges facing a natural resource agency implementing a citizen‐science program to be recruitment and retention of participants across spatial and temporal extents that are ecologically meaningful. © 2018 The Wildlife Society.https://doi.org/10.1002/wsb.903acornsberriescitizen sciencefruitsmast productionMichigan
spellingShingle Alexander K. Killion
Gary J. Roloff
Sarah Mayhew
Henry Campa III
Scott Winterstein
Implementing and evaluating a citizen‐science program to support wildlife management: MI‐MAST
Wildlife Society Bulletin
acorns
berries
citizen science
fruits
mast production
Michigan
title Implementing and evaluating a citizen‐science program to support wildlife management: MI‐MAST
title_full Implementing and evaluating a citizen‐science program to support wildlife management: MI‐MAST
title_fullStr Implementing and evaluating a citizen‐science program to support wildlife management: MI‐MAST
title_full_unstemmed Implementing and evaluating a citizen‐science program to support wildlife management: MI‐MAST
title_short Implementing and evaluating a citizen‐science program to support wildlife management: MI‐MAST
title_sort implementing and evaluating a citizen science program to support wildlife management mi mast
topic acorns
berries
citizen science
fruits
mast production
Michigan
url https://doi.org/10.1002/wsb.903
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