THE PHENOMENON OF THE REVIVAL OF THE CREATIVITY OF ARTISTS OF THE 2000S THROUGH THE «SAGYNDYM FEST» CONCERT
This article explores the phenomenon of the revival of artists from the 2000s through the «SAGYNDYM FEST» concert, which brought previously forgotten performers—such as Ghetto Dogs, Yerbolat Kudaibergenov, «Ne vse skazano,» «All Davai,» «Ringo,» «101,» «DMX,» and «Domino»— back into the spotlight...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Kazakh National Academy of Choreography
2025-06-01
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| Series: | Arts Academy |
| Subjects: | |
| Online Access: | https://artsacademy.kz/magazine/nauchnyj-zhurnal-arts-academy-1142025/1174-fenomen-vozrozhdeniya-tvorchestva-artistov-2000-kh-cherez-konczert-sagyndym-fest |
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| Summary: | This article explores the phenomenon of the revival of artists from the 2000s through the
«SAGYNDYM FEST» concert, which brought previously forgotten performers—such as Ghetto Dogs,
Yerbolat Kudaibergenov, «Ne vse skazano,» «All Davai,» «Ringo,» «101,» «DMX,» and «Domino»—
back into the spotlight. The concert underscored the cyclical nature of musical trends and served
as a platform for reintroducing cultural figures to contemporary audiences. The study analyzes the
sociocultural preconditions of this revival, the role of emotional resonance, and the influence of
digital platforms on the resurgence of music from previous decades. The novelty of the research
lies in its interdisciplinary approach to examining the renaissance of early-2000s performers within
the frameworks of concert management, cultural nostalgia, and digital media technologies. The
author proposes a new model of rebranding artists through nostalgic-format events and presents
a detailed event management mechanism through which past-era performers attain renewed
cultural and commercial relevance. This article contributes to the development of both theoretical
and practical knowledge in the fields of arts management, memory studies, digital media
environments, and the sociology of music. The findings may be of interest to researchers and
practitioners involved in promoting cultural initiatives, organizing musical events, and fostering
the creative industries. |
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| ISSN: | 2523-4684 2791-1241 |