Antecedents of smart tourism destination perceived attractiveness and behavioral intention for digital natives
In order to achieve high levels of satisfaction from the digital native generation, tourism destinations must adapt to how they interact and present content that matches their technological preferences. This study aims to measure the perception of STD attractiveness for digital natives by exploring...
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| Format: | Article |
| Language: | English |
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Indonesian Institute for Counseling, Education and Therapy (IICET)
2024-11-01
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| Series: | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
| Subjects: | |
| Online Access: | https://jurnal.iicet.org/index.php/jppi/article/view/3269 |
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| author | Andar Danova Lastaripar Goeltom Ratih Hurriyati Vanessa Gaffar Lili Adi Wibowo |
| author_facet | Andar Danova Lastaripar Goeltom Ratih Hurriyati Vanessa Gaffar Lili Adi Wibowo |
| author_sort | Andar Danova Lastaripar Goeltom |
| collection | DOAJ |
| description | In order to achieve high levels of satisfaction from the digital native generation, tourism destinations must adapt to how they interact and present content that matches their technological preferences. This study aims to measure the perception of STD attractiveness for digital natives by exploring antecedent factors and their impact on intentional behavior. This study uses a quantitative approach. The data was collected by distributing online questionnaires with sample aged 18 to 41 years who have traveled by involving the process of transactions, bookings, and searching for information digitally in the last 1 year. 318 responses were collected that were considered adequate for further processing in the analysis process. Measurements were made using the SEM-PLS technique. The study has found that digital natives view of interactivity and digital security can influence their assessment of STD attractiveness. This study model partially explains some of the factors that make up STD values and their relationship to intentional behavior. This study can consider strategies for strengthening digital interaction and security in the context of STDs for DMOs to build the attractiveness of destinations to attract tourist visits. This study provides a more specialized perspective by focusing on assessing digital natives as the main opinion. |
| format | Article |
| id | doaj-art-716c908153b848c9b07f1b75aa19aafd |
| institution | Kabale University |
| issn | 2477-8524 2502-8103 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Indonesian Institute for Counseling, Education and Therapy (IICET) |
| record_format | Article |
| series | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
| spelling | doaj-art-716c908153b848c9b07f1b75aa19aafd2025-01-27T12:46:14ZengIndonesian Institute for Counseling, Education and Therapy (IICET)JPPI (Jurnal Penelitian Pendidikan Indonesia)2477-85242502-81032024-11-0110449149710.29210/0202432692383Antecedents of smart tourism destination perceived attractiveness and behavioral intention for digital nativesAndar Danova Lastaripar Goeltom0Ratih Hurriyati1Vanessa Gaffar2Lili Adi Wibowo3Universitas Pendidikan IndonesiaUniversitas Pendidikan IndonesiaUniversitas Pendidikan IndonesiaUniversitas Pendidikan IndonesiaIn order to achieve high levels of satisfaction from the digital native generation, tourism destinations must adapt to how they interact and present content that matches their technological preferences. This study aims to measure the perception of STD attractiveness for digital natives by exploring antecedent factors and their impact on intentional behavior. This study uses a quantitative approach. The data was collected by distributing online questionnaires with sample aged 18 to 41 years who have traveled by involving the process of transactions, bookings, and searching for information digitally in the last 1 year. 318 responses were collected that were considered adequate for further processing in the analysis process. Measurements were made using the SEM-PLS technique. The study has found that digital natives view of interactivity and digital security can influence their assessment of STD attractiveness. This study model partially explains some of the factors that make up STD values and their relationship to intentional behavior. This study can consider strategies for strengthening digital interaction and security in the context of STDs for DMOs to build the attractiveness of destinations to attract tourist visits. This study provides a more specialized perspective by focusing on assessing digital natives as the main opinion.https://jurnal.iicet.org/index.php/jppi/article/view/3269anteseden destinasi, daya tarik dan niat perilaku, generasi digital native |
| spellingShingle | Andar Danova Lastaripar Goeltom Ratih Hurriyati Vanessa Gaffar Lili Adi Wibowo Antecedents of smart tourism destination perceived attractiveness and behavioral intention for digital natives JPPI (Jurnal Penelitian Pendidikan Indonesia) anteseden destinasi, daya tarik dan niat perilaku, generasi digital native |
| title | Antecedents of smart tourism destination perceived attractiveness and behavioral intention for digital natives |
| title_full | Antecedents of smart tourism destination perceived attractiveness and behavioral intention for digital natives |
| title_fullStr | Antecedents of smart tourism destination perceived attractiveness and behavioral intention for digital natives |
| title_full_unstemmed | Antecedents of smart tourism destination perceived attractiveness and behavioral intention for digital natives |
| title_short | Antecedents of smart tourism destination perceived attractiveness and behavioral intention for digital natives |
| title_sort | antecedents of smart tourism destination perceived attractiveness and behavioral intention for digital natives |
| topic | anteseden destinasi, daya tarik dan niat perilaku, generasi digital native |
| url | https://jurnal.iicet.org/index.php/jppi/article/view/3269 |
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