THE INFLUENCE OF SERVICE QUALITY, BRAND IMAGE AND DIGITAL MARKETING ON PURCHASING DECISIONS AT KARLA PET SHOP
This research is motivated by the high use of the Internet for various activities, such as communication, education, entertainment, and business. Three factors are considered to have a dominant influence on the development of the business sector, namely improving Service Quality, Brand Image, and D...
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| Format: | Article |
| Language: | English |
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Bandung: Prodi Manajemen FE Universitas Langlangbuana
2025-04-01
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| Series: | Almana: Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/2780 |
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