THE INFLUENCE OF SERVICE QUALITY, BRAND IMAGE AND DIGITAL MARKETING ON PURCHASING DECISIONS AT KARLA PET SHOP

This research is motivated by the high use of the Internet for various activities, such as communication, education, entertainment, and business. Three factors are considered to have a dominant influence on the development of the business sector, namely improving Service Quality, Brand Image, and D...

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Bibliographic Details
Main Author:	Fanisha Merinda Azzahra
Format:	Article
Language:	English
Published:	Bandung: Prodi Manajemen FE Universitas Langlangbuana 2025-04-01
Series:	Almana: Jurnal Manajemen dan Bisnis
Subjects:	Brand Image Digital Marketing Purchase Decision Service Quality
Online Access:	http://journalfeb.unla.ac.id/index.php/almana/article/view/2780
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