The Effect of Brand Association and Brand Image on the Brand Awareness of Lithuanian Companies of Digital Products
Brand awareness enables brand recognition in different market conditions, which is very important for companies selling digital products or providing digital services. Purpose of this paper is to determine the effect of brand association and brand image on the brand awareness of Lithuanian companies...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2024-12-01
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| Series: | Organizacija |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/orga-2024-0028 |
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