Bilibili’s stock trajectory: Insights and strategies for digital platforms
This study delves into the stock performance of Bilibili, a vibrant online platform launched on June 26, 2009, that has captivated the youth in China. By examining a multitude of factors such as market trends, competitive dynamics, industry outlook, macroeconomic influences, user demographics, conte...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
|
| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_02015.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850247896082939904 |
|---|---|
| author | Sun Kecheng Wu Zixuan |
| author_facet | Sun Kecheng Wu Zixuan |
| author_sort | Sun Kecheng |
| collection | DOAJ |
| description | This study delves into the stock performance of Bilibili, a vibrant online platform launched on June 26, 2009, that has captivated the youth in China. By examining a multitude of factors such as market trends, competitive dynamics, industry outlook, macroeconomic influences, user demographics, content diversity, creator engagement, commercialization strategies, and international expansion efforts, the research forecasts Bilibili’s trajectory in the stock market. It also scrutinizes the company’s operational paradigm, bolstered by insights from a comprehensive questionnaire that underscores the psychological appeal and operational tactics that draw users to the platform. These tactics include strategic repositioning, effective communication of information, leveraging big data for targeted content delivery, understanding consumer and creator motivations, fostering a rich content creation environment, and employing precision marketing techniques. The paper concludes with strategic recommendations derived from the analysis, aimed at enhancing the platform’s market presence and stock performance. The findings offer invaluable insights for other platforms seeking to emulate Bilibili’s success. |
| format | Article |
| id | doaj-art-712a1fb5b09e41bdb11628034ebfd8ae |
| institution | OA Journals |
| issn | 2261-2424 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj-art-712a1fb5b09e41bdb11628034ebfd8ae2025-08-20T01:58:49ZengEDP SciencesSHS Web of Conferences2261-24242024-01-012070201510.1051/shsconf/202420702015shsconf_icdeba2024_02015Bilibili’s stock trajectory: Insights and strategies for digital platformsSun Kecheng0Wu Zixuan1UTS, HaymarketBeijing NO.80 High SchoolThis study delves into the stock performance of Bilibili, a vibrant online platform launched on June 26, 2009, that has captivated the youth in China. By examining a multitude of factors such as market trends, competitive dynamics, industry outlook, macroeconomic influences, user demographics, content diversity, creator engagement, commercialization strategies, and international expansion efforts, the research forecasts Bilibili’s trajectory in the stock market. It also scrutinizes the company’s operational paradigm, bolstered by insights from a comprehensive questionnaire that underscores the psychological appeal and operational tactics that draw users to the platform. These tactics include strategic repositioning, effective communication of information, leveraging big data for targeted content delivery, understanding consumer and creator motivations, fostering a rich content creation environment, and employing precision marketing techniques. The paper concludes with strategic recommendations derived from the analysis, aimed at enhancing the platform’s market presence and stock performance. The findings offer invaluable insights for other platforms seeking to emulate Bilibili’s success.https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_02015.pdf |
| spellingShingle | Sun Kecheng Wu Zixuan Bilibili’s stock trajectory: Insights and strategies for digital platforms SHS Web of Conferences |
| title | Bilibili’s stock trajectory: Insights and strategies for digital platforms |
| title_full | Bilibili’s stock trajectory: Insights and strategies for digital platforms |
| title_fullStr | Bilibili’s stock trajectory: Insights and strategies for digital platforms |
| title_full_unstemmed | Bilibili’s stock trajectory: Insights and strategies for digital platforms |
| title_short | Bilibili’s stock trajectory: Insights and strategies for digital platforms |
| title_sort | bilibili s stock trajectory insights and strategies for digital platforms |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_02015.pdf |
| work_keys_str_mv | AT sunkecheng bilibilisstocktrajectoryinsightsandstrategiesfordigitalplatforms AT wuzixuan bilibilisstocktrajectoryinsightsandstrategiesfordigitalplatforms |