The Influence of Communication Modality on the “Saying-Is-Believing” Effect
In communication, people adjust their information expression based on the audience’s attitude toward a topic, which is known as the audience-tuning effect. This effect also leads individuals to develop memory biases favoring the audience’s attitude, a process termed the “saying-is-believing” (SIB) e...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-05-01
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| Series: | Behavioral Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-328X/15/5/639 |
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