The influence of audience's regulatory focus on the persuasive effect of different pro-vaccine messages.

The influence of audience's regulatory focus on the persuasive effect of different pro-vaccine messages.

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The aim of this study was to investigate the influence of an audience's regulatory focus on the persuasive effect of different pro-vaccine messages. Study 1 (N = 169) examined attitude changes among audiences with different regulatory focus after reading pro-vaccine messages, and Study 2 (N = 2...

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Bibliographic Details
Main Authors: Dengke Xia, Yue Su, Mengyao Song, Tingshao Zhu, Nan Zhao, Hongwei Sun
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0328638
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