Arturo Toscanini at NBC
This article presents and analyses various aspects of how the orchestra conductor Arturo Toscanini was represented in the media and perceived during his years under contract with the National Broadcasting Company, from 1937 to 1954. Over the course of this period, NBC helped elevate him to mythic st...
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| Format: | Article |
| Language: | English |
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Éditions de l'EHESS
2015-11-01
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| Series: | Transposition |
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| Online Access: | https://journals.openedition.org/transposition/1277 |
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| _version_ | 1850164287398477824 |
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| author | Sandrine Khoudja-Coyez |
| author_facet | Sandrine Khoudja-Coyez |
| author_sort | Sandrine Khoudja-Coyez |
| collection | DOAJ |
| description | This article presents and analyses various aspects of how the orchestra conductor Arturo Toscanini was represented in the media and perceived during his years under contract with the National Broadcasting Company, from 1937 to 1954. Over the course of this period, NBC helped elevate him to mythic status using mass media advertising techniques to boost his popularity throughout the United States. In reality, behind Toscanini’s collaboration with the American broadcasting network was an artistic, political and economic agenda which served the interests of both parties. |
| format | Article |
| id | doaj-art-70b8da14af38465688cd088d0dd3f940 |
| institution | OA Journals |
| issn | 2110-6134 |
| language | English |
| publishDate | 2015-11-01 |
| publisher | Éditions de l'EHESS |
| record_format | Article |
| series | Transposition |
| spelling | doaj-art-70b8da14af38465688cd088d0dd3f9402025-08-20T02:22:02ZengÉditions de l'EHESSTransposition2110-61342015-11-01510.4000/transposition.1277Arturo Toscanini at NBCSandrine Khoudja-CoyezThis article presents and analyses various aspects of how the orchestra conductor Arturo Toscanini was represented in the media and perceived during his years under contract with the National Broadcasting Company, from 1937 to 1954. Over the course of this period, NBC helped elevate him to mythic status using mass media advertising techniques to boost his popularity throughout the United States. In reality, behind Toscanini’s collaboration with the American broadcasting network was an artistic, political and economic agenda which served the interests of both parties.https://journals.openedition.org/transposition/1277ToscaniniNBCstar systempublicitypolitics |
| spellingShingle | Sandrine Khoudja-Coyez Arturo Toscanini at NBC Transposition Toscanini NBC star system publicity politics |
| title | Arturo Toscanini at NBC |
| title_full | Arturo Toscanini at NBC |
| title_fullStr | Arturo Toscanini at NBC |
| title_full_unstemmed | Arturo Toscanini at NBC |
| title_short | Arturo Toscanini at NBC |
| title_sort | arturo toscanini at nbc |
| topic | Toscanini NBC star system publicity politics |
| url | https://journals.openedition.org/transposition/1277 |
| work_keys_str_mv | AT sandrinekhoudjacoyez arturotoscaniniatnbc |