SCALES FOR MEASURING PERCEIVED RISK IN E-COMMERCE - TESTING INFLUENCES ON RELIABILITY
The present study analyzes the importance of research design in measuring perceived risk in e-commerce by revealing the influences that certain variables might have on the reliability of scales. Perceived risk is known as a major behavioral determinant, moreover it has been found to be a barrier aga...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2010-01-01
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| Series: | Management & Marketing |
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| Online Access: | http://www.mnmk.ro/documents/2010special/8bertea_patricea_IASI%20FFF.pdf |
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| _version_ | 1849726992289628160 |
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| author | Patricea Elena BERTEA |
| author_facet | Patricea Elena BERTEA |
| author_sort | Patricea Elena BERTEA |
| collection | DOAJ |
| description | The present study analyzes the importance of research design in measuring perceived risk in e-commerce by revealing the influences that certain variables might have on the reliability of scales. Perceived risk is known as a major behavioral determinant, moreover it has been found to be a barrier against e-commerce adoption. This is why it is important for marketing researchers to have reliable measurement instruments. By performing a meta-analysis on 19 papers that developed scales for perceived risk in e-commerce, we aimed to identify what research design characteristics can determine the increase or decrease of alpha Cronbach estimates. Results were mixed, as only one of four hypotheses was supported. However, important issues for further research have been discovered here, being of great relevance for academics as well as for practitioners. |
| format | Article |
| id | doaj-art-70b09004f1c74335abb15034331b0bbc |
| institution | DOAJ |
| issn | 1841-2416 |
| language | English |
| publishDate | 2010-01-01 |
| publisher | Universitaria Press Craiova |
| record_format | Article |
| series | Management & Marketing |
| spelling | doaj-art-70b09004f1c74335abb15034331b0bbc2025-08-20T03:09:59ZengUniversitaria Press CraiovaManagement & Marketing1841-24162010-01-01VIII1s8192SCALES FOR MEASURING PERCEIVED RISK IN E-COMMERCE - TESTING INFLUENCES ON RELIABILITYPatricea Elena BERTEAThe present study analyzes the importance of research design in measuring perceived risk in e-commerce by revealing the influences that certain variables might have on the reliability of scales. Perceived risk is known as a major behavioral determinant, moreover it has been found to be a barrier against e-commerce adoption. This is why it is important for marketing researchers to have reliable measurement instruments. By performing a meta-analysis on 19 papers that developed scales for perceived risk in e-commerce, we aimed to identify what research design characteristics can determine the increase or decrease of alpha Cronbach estimates. Results were mixed, as only one of four hypotheses was supported. However, important issues for further research have been discovered here, being of great relevance for academics as well as for practitioners.http://www.mnmk.ro/documents/2010special/8bertea_patricea_IASI%20FFF.pdfperceived riskscale measurementreliability coefficiente-commerce |
| spellingShingle | Patricea Elena BERTEA SCALES FOR MEASURING PERCEIVED RISK IN E-COMMERCE - TESTING INFLUENCES ON RELIABILITY Management & Marketing perceived risk scale measurement reliability coefficient e-commerce |
| title | SCALES FOR MEASURING PERCEIVED RISK IN E-COMMERCE - TESTING INFLUENCES ON RELIABILITY |
| title_full | SCALES FOR MEASURING PERCEIVED RISK IN E-COMMERCE - TESTING INFLUENCES ON RELIABILITY |
| title_fullStr | SCALES FOR MEASURING PERCEIVED RISK IN E-COMMERCE - TESTING INFLUENCES ON RELIABILITY |
| title_full_unstemmed | SCALES FOR MEASURING PERCEIVED RISK IN E-COMMERCE - TESTING INFLUENCES ON RELIABILITY |
| title_short | SCALES FOR MEASURING PERCEIVED RISK IN E-COMMERCE - TESTING INFLUENCES ON RELIABILITY |
| title_sort | scales for measuring perceived risk in e commerce testing influences on reliability |
| topic | perceived risk scale measurement reliability coefficient e-commerce |
| url | http://www.mnmk.ro/documents/2010special/8bertea_patricea_IASI%20FFF.pdf |
| work_keys_str_mv | AT patriceaelenabertea scalesformeasuringperceivedriskinecommercetestinginfluencesonreliability |