IKEA effect and empathy for robots: Can assembly strengthen human-agent relationships?

Cooperative relationships between humans and agents are becoming more important for the social coexistence of anthropomorphic agents, including virtual agents and robots. One way to improve the relationship between humans and agents is for humans to empathize with agents. Empathy can increase human...

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Main Authors: Takahiro Tsumura, Seiji Yamada
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0327524
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author Takahiro Tsumura
Seiji Yamada
author_facet Takahiro Tsumura
Seiji Yamada
author_sort Takahiro Tsumura
collection DOAJ
description Cooperative relationships between humans and agents are becoming more important for the social coexistence of anthropomorphic agents, including virtual agents and robots. One way to improve the relationship between humans and agents is for humans to empathize with agents. Empathy can increase human acceptance. In this study, we focus on the IKEA effect in creating agents and examine empathy through interpersonal relationships. We conducted a robot assembly task in which participants either cooperatively built the same robot or individually assembled their own. The results showed that the IKEA effect promoted empathy toward the agent regardless of the relationship between participants. However, participants did not show a significant change in empathy levels from before to after the task. These results suggest that regardless of the relationship between participants, the IKEA effect can promote empathy toward the agent.
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publisher Public Library of Science (PLoS)
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spelling doaj-art-707e271105f3453bb4ec02fceb4764942025-08-20T03:17:54ZengPublic Library of Science (PLoS)PLoS ONE1932-62032025-01-01207e032752410.1371/journal.pone.0327524IKEA effect and empathy for robots: Can assembly strengthen human-agent relationships?Takahiro TsumuraSeiji YamadaCooperative relationships between humans and agents are becoming more important for the social coexistence of anthropomorphic agents, including virtual agents and robots. One way to improve the relationship between humans and agents is for humans to empathize with agents. Empathy can increase human acceptance. In this study, we focus on the IKEA effect in creating agents and examine empathy through interpersonal relationships. We conducted a robot assembly task in which participants either cooperatively built the same robot or individually assembled their own. The results showed that the IKEA effect promoted empathy toward the agent regardless of the relationship between participants. However, participants did not show a significant change in empathy levels from before to after the task. These results suggest that regardless of the relationship between participants, the IKEA effect can promote empathy toward the agent.https://doi.org/10.1371/journal.pone.0327524
spellingShingle Takahiro Tsumura
Seiji Yamada
IKEA effect and empathy for robots: Can assembly strengthen human-agent relationships?
PLoS ONE
title IKEA effect and empathy for robots: Can assembly strengthen human-agent relationships?
title_full IKEA effect and empathy for robots: Can assembly strengthen human-agent relationships?
title_fullStr IKEA effect and empathy for robots: Can assembly strengthen human-agent relationships?
title_full_unstemmed IKEA effect and empathy for robots: Can assembly strengthen human-agent relationships?
title_short IKEA effect and empathy for robots: Can assembly strengthen human-agent relationships?
title_sort ikea effect and empathy for robots can assembly strengthen human agent relationships
url https://doi.org/10.1371/journal.pone.0327524
work_keys_str_mv AT takahirotsumura ikeaeffectandempathyforrobotscanassemblystrengthenhumanagentrelationships
AT seijiyamada ikeaeffectandempathyforrobotscanassemblystrengthenhumanagentrelationships