PRICE ON THE ORGANIC FOOD MARKET
The main objective of this paper is to present prices on PAE market (PAE- organic foods market). Prices are analyzed in terms of importance and the main factors that contribute to their establishment (quality of products, distribution channels, certification and eco-labeling system, customer segment...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
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University of Petrosani
2012-12-01
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| Series: | Annals of the University of Petrosani: Economics |
| Subjects: | |
| Online Access: | http://www.upet.ro/annals/economics/pdf/2012/part4/Atanasoaie.pdf |
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| Summary: | The main objective of this paper is to present prices on PAE market (PAE- organic foods market). Prices are analyzed in terms of importance and the main factors that contribute to their establishment (quality of products, distribution channels, certification and eco-labeling system, customer segments and market development stage). This paper is based on the investigation of secondary sources, of specialized literature related to PAE consumers. The paper shows that are used three strategic options of prices: prices with high rigidity located in a low or high level and fluctuating prices, characterized by variations on short periods of time. Price is a very important barrier to market development but this importance can be mitigated through appropriate communication policies with the market, which are essential especially for markets in early stages of development. |
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| ISSN: | 1582-5949 2247-8620 |