Insights into Rural Consumers’ Perceptions on Digital Payment Systems

This study uses structured questionnaires to determine the factors that affect rural Indian consumers’ adoption of bank-launched electronic payments products. The paper aims to identify certain demographic characteristics that influence digital payment and to uncover dimensions of factors that influ...

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Bibliographic Details
Main Authors: Jayaraj Mary Metilda, Sarkar Bibek
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:ITM Web of Conferences
Online Access:https://www.itm-conferences.org/articles/itmconf/pdf/2024/11/itmconf_icaetm2024_01020.pdf
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