Insights into Rural Consumers’ Perceptions on Digital Payment Systems
This study uses structured questionnaires to determine the factors that affect rural Indian consumers’ adoption of bank-launched electronic payments products. The paper aims to identify certain demographic characteristics that influence digital payment and to uncover dimensions of factors that influ...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2024-01-01
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| Series: | ITM Web of Conferences |
| Online Access: | https://www.itm-conferences.org/articles/itmconf/pdf/2024/11/itmconf_icaetm2024_01020.pdf |
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| _version_ | 1850109352560558080 |
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| author | Jayaraj Mary Metilda Sarkar Bibek |
| author_facet | Jayaraj Mary Metilda Sarkar Bibek |
| author_sort | Jayaraj Mary Metilda |
| collection | DOAJ |
| description | This study uses structured questionnaires to determine the factors that affect rural Indian consumers’ adoption of bank-launched electronic payments products. The paper aims to identify certain demographic characteristics that influence digital payment and to uncover dimensions of factors that influence digital payments in the rural set up. Data was collected form 200 respondents from the rural districts of Assam and Nagaland. Descriptive statistics was used to analyze the demographic variables. To uncover factors influencing the digital payment system, a factor analysis of variables identified was used and three factors literacy, technology and reliability and perception and concerns were identified and tested for reliability of the items to be measured. We propose future research in the identified variables using the tested measurement scales. |
| format | Article |
| id | doaj-art-700c555a214944d18de71f2e30c83580 |
| institution | OA Journals |
| issn | 2271-2097 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | ITM Web of Conferences |
| spelling | doaj-art-700c555a214944d18de71f2e30c835802025-08-20T02:38:05ZengEDP SciencesITM Web of Conferences2271-20972024-01-01680102010.1051/itmconf/20246801020itmconf_icaetm2024_01020Insights into Rural Consumers’ Perceptions on Digital Payment SystemsJayaraj Mary Metilda0Sarkar Bibek1Professor, Department of Management Studies, Dayananda Sagar College of EngineeringDepartment of Management Studies, Dayananda Sagar College of EngineeringThis study uses structured questionnaires to determine the factors that affect rural Indian consumers’ adoption of bank-launched electronic payments products. The paper aims to identify certain demographic characteristics that influence digital payment and to uncover dimensions of factors that influence digital payments in the rural set up. Data was collected form 200 respondents from the rural districts of Assam and Nagaland. Descriptive statistics was used to analyze the demographic variables. To uncover factors influencing the digital payment system, a factor analysis of variables identified was used and three factors literacy, technology and reliability and perception and concerns were identified and tested for reliability of the items to be measured. We propose future research in the identified variables using the tested measurement scales.https://www.itm-conferences.org/articles/itmconf/pdf/2024/11/itmconf_icaetm2024_01020.pdf |
| spellingShingle | Jayaraj Mary Metilda Sarkar Bibek Insights into Rural Consumers’ Perceptions on Digital Payment Systems ITM Web of Conferences |
| title | Insights into Rural Consumers’ Perceptions on Digital Payment Systems |
| title_full | Insights into Rural Consumers’ Perceptions on Digital Payment Systems |
| title_fullStr | Insights into Rural Consumers’ Perceptions on Digital Payment Systems |
| title_full_unstemmed | Insights into Rural Consumers’ Perceptions on Digital Payment Systems |
| title_short | Insights into Rural Consumers’ Perceptions on Digital Payment Systems |
| title_sort | insights into rural consumers perceptions on digital payment systems |
| url | https://www.itm-conferences.org/articles/itmconf/pdf/2024/11/itmconf_icaetm2024_01020.pdf |
| work_keys_str_mv | AT jayarajmarymetilda insightsintoruralconsumersperceptionsondigitalpaymentsystems AT sarkarbibek insightsintoruralconsumersperceptionsondigitalpaymentsystems |