Using Advocacy Advertising for Promoting Exclusive Breastfeeding among Women in Nigeria

Objective: This study aims to assess the efficiency of advocacy advertising in fostering exclusive breastfeeding among women in Nigeria. The specific objectives included evaluating the effectiveness of advocacy advertising, identifying the optimal media strategy for its application, and determining...

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Bibliographic Details
Main Author: Abdulrahman Ali Kolawole
Format: Article
Language:English
Published: Verlumun and Penda Publishers, LLP 2024-03-01
Series:Mdooter Journal of Communication and Digital Technologies
Subjects:
Online Access:https://www.mdooterj.com/index.php/mdooterj/article/view/1
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