'Mapping' Knowledge Dissemination
Metaphors are commonly used in communication about complex health issues and interventions, such as immunotherapy. This study maps the use of metaphors in communication about immunotherapy and explores differences and similarities in scientific and newspaper articles, with the aim to reveal the con...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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University of Zurich, IKMZ – Department of Communication and Media Research
2025-01-01
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| Series: | European Journal of Health Communication (EJHC) |
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| Online Access: | https://ejhc.org/article/view/5228 |
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| _version_ | 1849764873118941184 |
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| author | Nynke Bos Lisa Vandeberg Anke Oerlemans Marlies Hulscher W. Gudrun Reijnierse |
| author_facet | Nynke Bos Lisa Vandeberg Anke Oerlemans Marlies Hulscher W. Gudrun Reijnierse |
| author_sort | Nynke Bos |
| collection | DOAJ |
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Metaphors are commonly used in communication about complex health issues and interventions, such as immunotherapy. This study maps the use of metaphors in communication about immunotherapy and explores differences and similarities in scientific and newspaper articles, with the aim to reveal the conceptualisation of immunotherapy among academic peers and to a broader public. We compiled two datasets of scientific (N = 1,425) and newspaper (N = 2,650) articles about immunotherapy. We identified signalled metaphors in text fragments about immunotherapy, determined their source domains, and categorized which aspects of immunotherapy they described. We identified 510 text fragments with a signalled metaphor describing 10 different aspects of immunotherapy, representing 210 different metaphorical words from 23 metaphorical source domains. The two datasets largely described similar aspects of immunotherapy, such as workings of immunotherapy and role or function of immunotherapy. They referred to similar metaphorical source domains, such as war and journey, but their distribution showed different patterns. Furthermore, different metaphorical words were used in the two datasets, with the newspaper articles showing greater diversity. This study shows how immunotherapy is conceptualised and communicated, demonstrates metaphor analysis as a method to gain insight in health issues, and suggests future research with implications for practice.
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| format | Article |
| id | doaj-art-6ffe034a06ca4085811393ae0c19dc29 |
| institution | DOAJ |
| issn | 2673-5903 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | University of Zurich, IKMZ – Department of Communication and Media Research |
| record_format | Article |
| series | European Journal of Health Communication (EJHC) |
| spelling | doaj-art-6ffe034a06ca4085811393ae0c19dc292025-08-20T03:05:01ZengUniversity of Zurich, IKMZ – Department of Communication and Media ResearchEuropean Journal of Health Communication (EJHC)2673-59032025-01-016110.47368/ejhc.2025.103'Mapping' Knowledge DisseminationNynke Bos0https://orcid.org/0009-0004-8852-4243Lisa Vandeberg1https://orcid.org/0000-0002-7229-2378Anke Oerlemans2Marlies Hulscher3https://orcid.org/0000-0002-2160-4810W. Gudrun Reijnierse4https://orcid.org/0000-0003-0147-2643IQ Health, Radboud university medical center, the NetherlandsIQ Health, Radboud university medical center, the Netherlands; Behavioral Science Institute, Radboud University, the NetherlandsIQ Health, Radboud university medical center, the Netherlands IQ Health, Radboud university medical center, the Netherlands IQ Health, Radboud university medical center, the Netherlands; Centre for Language Studies, Radboud University, the Netherlands Metaphors are commonly used in communication about complex health issues and interventions, such as immunotherapy. This study maps the use of metaphors in communication about immunotherapy and explores differences and similarities in scientific and newspaper articles, with the aim to reveal the conceptualisation of immunotherapy among academic peers and to a broader public. We compiled two datasets of scientific (N = 1,425) and newspaper (N = 2,650) articles about immunotherapy. We identified signalled metaphors in text fragments about immunotherapy, determined their source domains, and categorized which aspects of immunotherapy they described. We identified 510 text fragments with a signalled metaphor describing 10 different aspects of immunotherapy, representing 210 different metaphorical words from 23 metaphorical source domains. The two datasets largely described similar aspects of immunotherapy, such as workings of immunotherapy and role or function of immunotherapy. They referred to similar metaphorical source domains, such as war and journey, but their distribution showed different patterns. Furthermore, different metaphorical words were used in the two datasets, with the newspaper articles showing greater diversity. This study shows how immunotherapy is conceptualised and communicated, demonstrates metaphor analysis as a method to gain insight in health issues, and suggests future research with implications for practice. https://ejhc.org/article/view/5228metaphorsconceptualisationknowledge disseminationdiscourse analysisimmunotherapy |
| spellingShingle | Nynke Bos Lisa Vandeberg Anke Oerlemans Marlies Hulscher W. Gudrun Reijnierse 'Mapping' Knowledge Dissemination European Journal of Health Communication (EJHC) metaphors conceptualisation knowledge dissemination discourse analysis immunotherapy |
| title | 'Mapping' Knowledge Dissemination |
| title_full | 'Mapping' Knowledge Dissemination |
| title_fullStr | 'Mapping' Knowledge Dissemination |
| title_full_unstemmed | 'Mapping' Knowledge Dissemination |
| title_short | 'Mapping' Knowledge Dissemination |
| title_sort | mapping knowledge dissemination |
| topic | metaphors conceptualisation knowledge dissemination discourse analysis immunotherapy |
| url | https://ejhc.org/article/view/5228 |
| work_keys_str_mv | AT nynkebos mappingknowledgedissemination AT lisavandeberg mappingknowledgedissemination AT ankeoerlemans mappingknowledgedissemination AT marlieshulscher mappingknowledgedissemination AT wgudrunreijnierse mappingknowledgedissemination |