Introduzione. Forme di comunicazione pubblicitaria tra social media e Intelligenza Artificiale

The advertising text has often been the subject of semiotic studies. From its earliest analyses in the 1960s to its most recent applications, semiotics has always found advertising an extremely propitious opportunity to test its tools, in an attempt to identify its specificity in relation to the oth...

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Bibliographic Details
Main Authors: Cinzia Bianchi, Marianna Boero, Ruggero Ragonese
Format: Article
Language:English
Published: Associazione Ocula 2025-03-01
Series:Ocula
Subjects:
Online Access:https://www.ocula.it/files/OCULA-33-BIANCHI-BOERO-RAGONESE-Introduzione-forme-di-comunicazione-pubblicitaria
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