METHODS OF ORGANIZING INTERNATIONAL MARKETING ACTIVITIES OF FIRMS
The paper examines the importance and role of marketing activities in modern economic conditions, shows the feature of marketing activities in the international market. The importance in modern practice of the marketing approach; the role of management; clarified the principles underlying the market...
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| Format: | Article |
| Language: | Russian |
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North Caucasus Federal University
2022-03-01
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| Series: | Вестник Северо-Кавказского федерального университета |
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| Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/577 |
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| _version_ | 1849695336568717312 |
|---|---|
| author | Elena Shatskaya |
| author_facet | Elena Shatskaya |
| author_sort | Elena Shatskaya |
| collection | DOAJ |
| description | The paper examines the importance and role of marketing activities in modern economic conditions, shows the feature of marketing activities in the international market. The importance in modern practice of the marketing approach; the role of management; clarified the principles underlying the marketing approach. The use of a systematic approach to the management of international marketing activities of the company allows us to explore the object as a set of interrelated subsystems with certain internal and external relations: a model of management of international marketing activities of the company. |
| format | Article |
| id | doaj-art-6fc1ec05c4e7473e93023f8cd6bdf8fc |
| institution | DOAJ |
| issn | 2307-907X |
| language | Russian |
| publishDate | 2022-03-01 |
| publisher | North Caucasus Federal University |
| record_format | Article |
| series | Вестник Северо-Кавказского федерального университета |
| spelling | doaj-art-6fc1ec05c4e7473e93023f8cd6bdf8fc2025-08-20T03:19:49ZrusNorth Caucasus Federal UniversityВестник Северо-Кавказского федерального университета2307-907X2022-03-01049295576METHODS OF ORGANIZING INTERNATIONAL MARKETING ACTIVITIES OF FIRMSElena Shatskaya0North-Caucasus Federal UniversityThe paper examines the importance and role of marketing activities in modern economic conditions, shows the feature of marketing activities in the international market. The importance in modern practice of the marketing approach; the role of management; clarified the principles underlying the marketing approach. The use of a systematic approach to the management of international marketing activities of the company allows us to explore the object as a set of interrelated subsystems with certain internal and external relations: a model of management of international marketing activities of the company.https://vestnikskfu.elpub.ru/jour/article/view/577маркетинговая деятельностьмеждународный рынокменеджментуправление маркетингомmarketing activitiesinternational marketmanagementmarketing management |
| spellingShingle | Elena Shatskaya METHODS OF ORGANIZING INTERNATIONAL MARKETING ACTIVITIES OF FIRMS Вестник Северо-Кавказского федерального университета маркетинговая деятельность международный рынок менеджмент управление маркетингом marketing activities international market management marketing management |
| title | METHODS OF ORGANIZING INTERNATIONAL MARKETING ACTIVITIES OF FIRMS |
| title_full | METHODS OF ORGANIZING INTERNATIONAL MARKETING ACTIVITIES OF FIRMS |
| title_fullStr | METHODS OF ORGANIZING INTERNATIONAL MARKETING ACTIVITIES OF FIRMS |
| title_full_unstemmed | METHODS OF ORGANIZING INTERNATIONAL MARKETING ACTIVITIES OF FIRMS |
| title_short | METHODS OF ORGANIZING INTERNATIONAL MARKETING ACTIVITIES OF FIRMS |
| title_sort | methods of organizing international marketing activities of firms |
| topic | маркетинговая деятельность международный рынок менеджмент управление маркетингом marketing activities international market management marketing management |
| url | https://vestnikskfu.elpub.ru/jour/article/view/577 |
| work_keys_str_mv | AT elenashatskaya methodsoforganizinginternationalmarketingactivitiesoffirms |