Market segment of families with children: a new stimulus for modern Czech spa industry?
The paper deals with a comprehensive range of hotel services for families with children at spa facilities of the Czech Republic, in line with current trends and requirements of this market segment. The main goal of this paper is to determine the preferences, needs and requirements of families with c...
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| Format: | Article |
| Language: | English |
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Centre of Sociological Research, Szczecin
2017-06-01
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| Series: | Journal of International Studies |
| Subjects: | |
| Online Access: | http://www.jois.eu/?340,en_market-segment-of-families-with-children-a-new-stimulus-for-modern-czech-spa-industry- |
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| _version_ | 1850222743850582016 |
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| author | Darina Jelínková Zuzana Tučková Zuzana Jurigová |
| author_facet | Darina Jelínková Zuzana Tučková Zuzana Jurigová |
| author_sort | Darina Jelínková |
| collection | DOAJ |
| description | The paper deals with a comprehensive range of hotel services for families with children at spa facilities of the Czech Republic, in line with current trends and requirements of this market segment. The main goal of this paper is to determine the preferences, needs and requirements of families with children in terms of amenities and services offer at spa hotels designated specifically for this target group. The secondary goal is to determine the current state of hotel services and facilities of Czech First Class hotels, which are the holders of the Baby Friendly Certificate. Subsequently, service offerings of these spa hotels are compared with the existing range of services for families with children in the selected Czech spas. In conclusion, based on the information obtained from the analyses and marketing research, a solution of the services portfolio intended for the market segment of families with children is recommended here using marketing mix as applied to tourism. |
| format | Article |
| id | doaj-art-6f9617f0ef414bc4a8e351bf7cfcd756 |
| institution | OA Journals |
| issn | 2071-8330 2306-3483 |
| language | English |
| publishDate | 2017-06-01 |
| publisher | Centre of Sociological Research, Szczecin |
| record_format | Article |
| series | Journal of International Studies |
| spelling | doaj-art-6f9617f0ef414bc4a8e351bf7cfcd7562025-08-20T02:06:13ZengCentre of Sociological Research, SzczecinJournal of International Studies2071-83302306-34832017-06-0110210.14254/2071-8330.2017/10-2/12Market segment of families with children: a new stimulus for modern Czech spa industry?Darina Jelínková0Zuzana Tučková1Zuzana Jurigová2Tomas Bata University in ZlinTomas Bata University in ZlinTomas Bata University in ZlinThe paper deals with a comprehensive range of hotel services for families with children at spa facilities of the Czech Republic, in line with current trends and requirements of this market segment. The main goal of this paper is to determine the preferences, needs and requirements of families with children in terms of amenities and services offer at spa hotels designated specifically for this target group. The secondary goal is to determine the current state of hotel services and facilities of Czech First Class hotels, which are the holders of the Baby Friendly Certificate. Subsequently, service offerings of these spa hotels are compared with the existing range of services for families with children in the selected Czech spas. In conclusion, based on the information obtained from the analyses and marketing research, a solution of the services portfolio intended for the market segment of families with children is recommended here using marketing mix as applied to tourism.http://www.jois.eu/?340,en_market-segment-of-families-with-children-a-new-stimulus-for-modern-czech-spa-industry-spamarket segment of families with children; hospitality management; marketing research |
| spellingShingle | Darina Jelínková Zuzana Tučková Zuzana Jurigová Market segment of families with children: a new stimulus for modern Czech spa industry? Journal of International Studies spa market segment of families with children; hospitality management; marketing research |
| title | Market segment of families with children: a new stimulus for modern Czech spa industry? |
| title_full | Market segment of families with children: a new stimulus for modern Czech spa industry? |
| title_fullStr | Market segment of families with children: a new stimulus for modern Czech spa industry? |
| title_full_unstemmed | Market segment of families with children: a new stimulus for modern Czech spa industry? |
| title_short | Market segment of families with children: a new stimulus for modern Czech spa industry? |
| title_sort | market segment of families with children a new stimulus for modern czech spa industry |
| topic | spa market segment of families with children; hospitality management; marketing research |
| url | http://www.jois.eu/?340,en_market-segment-of-families-with-children-a-new-stimulus-for-modern-czech-spa-industry- |
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