Social Networking and Transnational Capitalism
Social Networking Sites (SNS) have become a key component of users’ experience of the internet. Whilst much has been made of the social dynamics of online SNS, the influence of the structures and operations of these sites – and the business models behind them - on users is rarely accounted fo...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Paderborn University: Media Systems and Media Organisation Research Group
2011-12-01
|
| Series: | tripleC: Communication, Capitalism & Critique |
| Subjects: | |
| Online Access: | https://www.triple-c.at/index.php/tripleC/article/view/264 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850043627881889792 |
|---|---|
| author | David Kreps |
| author_facet | David Kreps |
| author_sort | David Kreps |
| collection | DOAJ |
| description | Social Networking Sites (SNS) have become a key component of users’ experience of the internet. Whilst much has been made of the social dynamics of online SNS, the influence of the structures and operations of these sites – and the business models behind them - on users is rarely accounted for. This paper argues that behind the social behaviours supported by SNS, there is a growing shift towards viewing online communities as commodities, and SNS as an extension of mainstream capitalist ideologies fostered by existing patterns of commercialization and consumption. Using the works of Gramsci, Gill and Hardt & Negri to provide a critical grounding, this paper explores the popular SNS site ‘Facebook’ and suggests that SNS may feel to the users to be free, social, personal, but in fact SNS are business as usual. |
| format | Article |
| id | doaj-art-6f95167aae9e4be0bb2759b804054a5f |
| institution | DOAJ |
| issn | 1726-670X |
| language | English |
| publishDate | 2011-12-01 |
| publisher | Paderborn University: Media Systems and Media Organisation Research Group |
| record_format | Article |
| series | tripleC: Communication, Capitalism & Critique |
| spelling | doaj-art-6f95167aae9e4be0bb2759b804054a5f2025-08-20T02:55:10ZengPaderborn University: Media Systems and Media Organisation Research GrouptripleC: Communication, Capitalism & Critique1726-670X2011-12-019210.31269/triplec.v9i2.264264Social Networking and Transnational CapitalismDavid Kreps Social Networking Sites (SNS) have become a key component of users’ experience of the internet. Whilst much has been made of the social dynamics of online SNS, the influence of the structures and operations of these sites – and the business models behind them - on users is rarely accounted for. This paper argues that behind the social behaviours supported by SNS, there is a growing shift towards viewing online communities as commodities, and SNS as an extension of mainstream capitalist ideologies fostered by existing patterns of commercialization and consumption. Using the works of Gramsci, Gill and Hardt & Negri to provide a critical grounding, this paper explores the popular SNS site ‘Facebook’ and suggests that SNS may feel to the users to be free, social, personal, but in fact SNS are business as usual. https://www.triple-c.at/index.php/tripleC/article/view/264Social networkingvirtual communitiesculturepoliticstransnational capitalism |
| spellingShingle | David Kreps Social Networking and Transnational Capitalism tripleC: Communication, Capitalism & Critique Social networking virtual communities culture politics transnational capitalism |
| title | Social Networking and Transnational Capitalism |
| title_full | Social Networking and Transnational Capitalism |
| title_fullStr | Social Networking and Transnational Capitalism |
| title_full_unstemmed | Social Networking and Transnational Capitalism |
| title_short | Social Networking and Transnational Capitalism |
| title_sort | social networking and transnational capitalism |
| topic | Social networking virtual communities culture politics transnational capitalism |
| url | https://www.triple-c.at/index.php/tripleC/article/view/264 |
| work_keys_str_mv | AT davidkreps socialnetworkingandtransnationalcapitalism |