Strategic analysis of the business of the enterprise

Modern business conditions are determined by uncertainty, rapid change and business in a dynamic and turbulent business environment. It is clear that the environment has an impact on the business of the enterprise, but the enterprise also has some influence on the environment. In this context, it is...

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Main Authors: Nikolić Miloš, Stošić-Mihajlović Ljiljana
Format: Article
Language:English
Published: Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac 2020-01-01
Series:Trendovi u Poslovanju
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2020/2334-816X2001028N.pdf
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author Nikolić Miloš
Stošić-Mihajlović Ljiljana
author_facet Nikolić Miloš
Stošić-Mihajlović Ljiljana
author_sort Nikolić Miloš
collection DOAJ
description Modern business conditions are determined by uncertainty, rapid change and business in a dynamic and turbulent business environment. It is clear that the environment has an impact on the business of the enterprise, but the enterprise also has some influence on the environment. In this context, it is very important to conduct a strategic analysis of the environment that we divide into internal and external. External environment analysis refers to the analysis of opportunities and threats, while the internal analysis focuses on the analysis of the strengths and weaknesses of the company. In this paper the emphasis is placed on the most significant methods for strategic analysis of the businesses most commonly used in practice. By applying these methods, businesses come up with important environmental information that they need when formulating a business strategy. Adequate strategic analysis of the environment is the basis for successful business and survival of a company in the market
format Article
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institution Kabale University
issn 2334-816X
2334-8356
language English
publishDate 2020-01-01
publisher Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac
record_format Article
series Trendovi u Poslovanju
spelling doaj-art-6f813280f52f467b9210cd462fa1a7222025-02-10T19:38:25ZengVisoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, KruševacTrendovi u Poslovanju2334-816X2334-83562020-01-018128362334-816X2001028NStrategic analysis of the business of the enterpriseNikolić Miloš0Stošić-Mihajlović Ljiljana1Visoka škola za poslovnu ekonomiju i preduzetništvo, Beograd, SerbiaAkademija tehničko vaspitačkih studija, Niš, SerbiaModern business conditions are determined by uncertainty, rapid change and business in a dynamic and turbulent business environment. It is clear that the environment has an impact on the business of the enterprise, but the enterprise also has some influence on the environment. In this context, it is very important to conduct a strategic analysis of the environment that we divide into internal and external. External environment analysis refers to the analysis of opportunities and threats, while the internal analysis focuses on the analysis of the strengths and weaknesses of the company. In this paper the emphasis is placed on the most significant methods for strategic analysis of the businesses most commonly used in practice. By applying these methods, businesses come up with important environmental information that they need when formulating a business strategy. Adequate strategic analysis of the environment is the basis for successful business and survival of a company in the markethttps://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2020/2334-816X2001028N.pdfstrategystrategic analysisinternal and external environment
spellingShingle Nikolić Miloš
Stošić-Mihajlović Ljiljana
Strategic analysis of the business of the enterprise
Trendovi u Poslovanju
strategy
strategic analysis
internal and external environment
title Strategic analysis of the business of the enterprise
title_full Strategic analysis of the business of the enterprise
title_fullStr Strategic analysis of the business of the enterprise
title_full_unstemmed Strategic analysis of the business of the enterprise
title_short Strategic analysis of the business of the enterprise
title_sort strategic analysis of the business of the enterprise
topic strategy
strategic analysis
internal and external environment
url https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2020/2334-816X2001028N.pdf
work_keys_str_mv AT nikolicmilos strategicanalysisofthebusinessoftheenterprise
AT stosicmihajlovicljiljana strategicanalysisofthebusinessoftheenterprise