“My Jijii would always tell me: We're getting you ready. We're getting you ready”: Indigenous presencing in adventure tourism

While there has been a general increase in Indigenous-owned and operated tourism companies across Turtle Island (currently known as North America), the same is not true for what is commonly referred to as “adventure tourism”, and specifically, in whitewater river canoe and raft guiding. There are st...

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Main Authors: Bobbi Rose Koe, Keira A. Loukes
Format: Article
Language:English
Published: Frontiers Media S.A. 2024-12-01
Series:Frontiers in Sustainable Tourism
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Online Access:https://www.frontiersin.org/articles/10.3389/frsut.2024.1414416/full
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author Bobbi Rose Koe
Keira A. Loukes
author_facet Bobbi Rose Koe
Keira A. Loukes
author_sort Bobbi Rose Koe
collection DOAJ
description While there has been a general increase in Indigenous-owned and operated tourism companies across Turtle Island (currently known as North America), the same is not true for what is commonly referred to as “adventure tourism”, and specifically, in whitewater river canoe and raft guiding. There are still several barriers that continue to keep many prospective Indigenous guides out of the industry and off their traditional lands. This can work to perpetuate the myth that adventure tourism marketing relies on, that the rivers, lakes, and land they guide their clients on are an untouched and unpeopled “wilderness”. Peel River Watershed protector and activist Bobbi Rose Koe started an adventure tourism company, Dinjii Zhuh Adventures, to address these inequities. She aims to change the culture of guiding and tourism through introducing more Indigenous youth to their traditional watersheds, to train them as whitewater canoeing and rafting guides, and to support them in their employment and career development with the ultimate goal of land protection. This paper, co-written as a dialogue guided by the voice and perspective of Bobbi Rose, will weave together a story of the impact Indigenous presence has on the land, Indigenous youth, non-Indigenous guides and clients, other tourist operators, and the industry in general. Our conversation begins and ends with the role Indigenous presence plays in land and cultural governance and protection. We share these conversations, opportunities, challenges, and imagined futures to invite tourism researchers, operators, and guides to reflect, as well as to offer encouragement and camaraderie to other Indigenous guides and tourist operators.
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spelling doaj-art-6f78d7614fef456590b68ef3e548d7382025-08-20T03:11:43ZengFrontiers Media S.A.Frontiers in Sustainable Tourism2813-28152024-12-01310.3389/frsut.2024.14144161414416“My Jijii would always tell me: We're getting you ready. We're getting you ready”: Indigenous presencing in adventure tourismBobbi Rose Koe0Keira A. Loukes1Dinjii Zhuh Adventures, Whitehorse, YT, CanadaSchool of Outdoor Recreation, Parks, and Tourism, Lakehead University, Thunder Bay, ON, CanadaWhile there has been a general increase in Indigenous-owned and operated tourism companies across Turtle Island (currently known as North America), the same is not true for what is commonly referred to as “adventure tourism”, and specifically, in whitewater river canoe and raft guiding. There are still several barriers that continue to keep many prospective Indigenous guides out of the industry and off their traditional lands. This can work to perpetuate the myth that adventure tourism marketing relies on, that the rivers, lakes, and land they guide their clients on are an untouched and unpeopled “wilderness”. Peel River Watershed protector and activist Bobbi Rose Koe started an adventure tourism company, Dinjii Zhuh Adventures, to address these inequities. She aims to change the culture of guiding and tourism through introducing more Indigenous youth to their traditional watersheds, to train them as whitewater canoeing and rafting guides, and to support them in their employment and career development with the ultimate goal of land protection. This paper, co-written as a dialogue guided by the voice and perspective of Bobbi Rose, will weave together a story of the impact Indigenous presence has on the land, Indigenous youth, non-Indigenous guides and clients, other tourist operators, and the industry in general. Our conversation begins and ends with the role Indigenous presence plays in land and cultural governance and protection. We share these conversations, opportunities, challenges, and imagined futures to invite tourism researchers, operators, and guides to reflect, as well as to offer encouragement and camaraderie to other Indigenous guides and tourist operators.https://www.frontiersin.org/articles/10.3389/frsut.2024.1414416/fullIndigenous tourismadventure tourismsustainable tourismYukon (Canada)Indigenous presence
spellingShingle Bobbi Rose Koe
Keira A. Loukes
“My Jijii would always tell me: We're getting you ready. We're getting you ready”: Indigenous presencing in adventure tourism
Frontiers in Sustainable Tourism
Indigenous tourism
adventure tourism
sustainable tourism
Yukon (Canada)
Indigenous presence
title “My Jijii would always tell me: We're getting you ready. We're getting you ready”: Indigenous presencing in adventure tourism
title_full “My Jijii would always tell me: We're getting you ready. We're getting you ready”: Indigenous presencing in adventure tourism
title_fullStr “My Jijii would always tell me: We're getting you ready. We're getting you ready”: Indigenous presencing in adventure tourism
title_full_unstemmed “My Jijii would always tell me: We're getting you ready. We're getting you ready”: Indigenous presencing in adventure tourism
title_short “My Jijii would always tell me: We're getting you ready. We're getting you ready”: Indigenous presencing in adventure tourism
title_sort my jijii would always tell me we re getting you ready we re getting you ready indigenous presencing in adventure tourism
topic Indigenous tourism
adventure tourism
sustainable tourism
Yukon (Canada)
Indigenous presence
url https://www.frontiersin.org/articles/10.3389/frsut.2024.1414416/full
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