Using Journey Mapping within Extension: A Tool for Supporting Behavior Change Programs
Extension is an important change agency, and Extension professionals use innovative strategies to help target audiences to adopt research-based practices and technologies. Tools from commercial marketing can be applied to behavior-change campaigns, often through an underused approach known as socia...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2019-04-01
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| Series: | EDIS |
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| Online Access: | https://ojs.test.flvc.org/edis/article/view/106997 |
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| _version_ | 1825205695949045760 |
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| author | Colby Silvert Laura A. Sanagorski Warner |
| author_facet | Colby Silvert Laura A. Sanagorski Warner |
| author_sort | Colby Silvert |
| collection | DOAJ |
| description |
Extension is an important change agency, and Extension professionals use innovative strategies to help target audiences to adopt research-based practices and technologies. Tools from commercial marketing can be applied to behavior-change campaigns, often through an underused approach known as social marketing. Journey maps can be developed with Extension clients to provide insight into their progression and decision-making from one place or state of being to another. A journey can be the steps a person takes when selecting plants for the landscape, the decision-making process used when identifying agricultural business strategies, or the steps a person takes when leaving a workshop and travelling to their home. This new 9-page publication of the UF/IFAS Department of Agricultural Education and Communication, written by Colby Silvert and Laura A. Sanagorski Warner, presents possible applications of journey mapping within an Extension context.
http://edis.ifas.ufl.edu/wc333
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| format | Article |
| id | doaj-art-6f3346aaa3e84698ad80b62b5a4f4955 |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2019-04-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-6f3346aaa3e84698ad80b62b5a4f49552025-02-07T13:54:43ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092019-04-0120192Using Journey Mapping within Extension: A Tool for Supporting Behavior Change ProgramsColby Silvert0Laura A. Sanagorski Warner1https://orcid.org/0000-0003-2784-6666University of FloridaUniversity of Florida Extension is an important change agency, and Extension professionals use innovative strategies to help target audiences to adopt research-based practices and technologies. Tools from commercial marketing can be applied to behavior-change campaigns, often through an underused approach known as social marketing. Journey maps can be developed with Extension clients to provide insight into their progression and decision-making from one place or state of being to another. A journey can be the steps a person takes when selecting plants for the landscape, the decision-making process used when identifying agricultural business strategies, or the steps a person takes when leaving a workshop and travelling to their home. This new 9-page publication of the UF/IFAS Department of Agricultural Education and Communication, written by Colby Silvert and Laura A. Sanagorski Warner, presents possible applications of journey mapping within an Extension context. http://edis.ifas.ufl.edu/wc333 https://ojs.test.flvc.org/edis/article/view/106997Journey mappingparticipatory methods |
| spellingShingle | Colby Silvert Laura A. Sanagorski Warner Using Journey Mapping within Extension: A Tool for Supporting Behavior Change Programs EDIS Journey mapping participatory methods |
| title | Using Journey Mapping within Extension: A Tool for Supporting Behavior Change Programs |
| title_full | Using Journey Mapping within Extension: A Tool for Supporting Behavior Change Programs |
| title_fullStr | Using Journey Mapping within Extension: A Tool for Supporting Behavior Change Programs |
| title_full_unstemmed | Using Journey Mapping within Extension: A Tool for Supporting Behavior Change Programs |
| title_short | Using Journey Mapping within Extension: A Tool for Supporting Behavior Change Programs |
| title_sort | using journey mapping within extension a tool for supporting behavior change programs |
| topic | Journey mapping participatory methods |
| url | https://ojs.test.flvc.org/edis/article/view/106997 |
| work_keys_str_mv | AT colbysilvert usingjourneymappingwithinextensionatoolforsupportingbehaviorchangeprograms AT lauraasanagorskiwarner usingjourneymappingwithinextensionatoolforsupportingbehaviorchangeprograms |