New approaches to the distribution activities of LLC Belarus Tractor (Budapest) as a distribution network company
The article discusses the distribution activities of LLC Belarus Tractor in the European market in the context of general exports. The Hungarian tractor market, farmers’ requests, competitors’ positions, the most effective methods of selling agricultural machinery are analyzed. The dynamics of the s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Zhytomyr Polytechnic State University
2019-12-01
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| Series: | Економіка, управління та адміністрування |
| Subjects: | |
| Online Access: | http://ema.ztu.edu.ua/article/view/192495/192860 |
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| _version_ | 1850250713438879744 |
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| author | A.G. Shumilin V.V. Mojder |
| author_facet | A.G. Shumilin V.V. Mojder |
| author_sort | A.G. Shumilin |
| collection | DOAJ |
| description | The article discusses the distribution activities of LLC Belarus Tractor in the European market in the context of general exports. The Hungarian tractor market, farmers’ requests, competitors’ positions, the most effective methods of selling agricultural machinery are analyzed. The dynamics of the sale of tractors «Belarus» in comparison with other manufacturers and the results achieved are analyzed. Such forms of Belarus Tractor commercial work as event marketing, Internet marketing, advertising, participation in plowing competitions, etc. are proposed. |
| format | Article |
| id | doaj-art-6f324cb4dc2e45c386df595a6de712a8 |
| institution | OA Journals |
| issn | 2664-245X 2664-2468 |
| language | English |
| publishDate | 2019-12-01 |
| publisher | Zhytomyr Polytechnic State University |
| record_format | Article |
| series | Економіка, управління та адміністрування |
| spelling | doaj-art-6f324cb4dc2e45c386df595a6de712a82025-08-20T01:58:07ZengZhytomyr Polytechnic State UniversityЕкономіка, управління та адміністрування2664-245X2664-24682019-12-01490949910.26642/ema-2019-4(90)-94-99New approaches to the distribution activities of LLC Belarus Tractor (Budapest) as a distribution network companyA.G. ShumilinV.V. Mojder The article discusses the distribution activities of LLC Belarus Tractor in the European market in the context of general exports. The Hungarian tractor market, farmers’ requests, competitors’ positions, the most effective methods of selling agricultural machinery are analyzed. The dynamics of the sale of tractors «Belarus» in comparison with other manufacturers and the results achieved are analyzed. Such forms of Belarus Tractor commercial work as event marketing, Internet marketing, advertising, participation in plowing competitions, etc. are proposed.http://ema.ztu.edu.ua/article/view/192495/192860distribution activityevent marketingonline marketingmtz«belarustractor» |
| spellingShingle | A.G. Shumilin V.V. Mojder New approaches to the distribution activities of LLC Belarus Tractor (Budapest) as a distribution network company Економіка, управління та адміністрування distribution activity event marketing online marketing mtz «belarustractor» |
| title | New approaches to the distribution activities of LLC Belarus Tractor (Budapest) as a distribution network company |
| title_full | New approaches to the distribution activities of LLC Belarus Tractor (Budapest) as a distribution network company |
| title_fullStr | New approaches to the distribution activities of LLC Belarus Tractor (Budapest) as a distribution network company |
| title_full_unstemmed | New approaches to the distribution activities of LLC Belarus Tractor (Budapest) as a distribution network company |
| title_short | New approaches to the distribution activities of LLC Belarus Tractor (Budapest) as a distribution network company |
| title_sort | new approaches to the distribution activities of llc belarus tractor budapest as a distribution network company |
| topic | distribution activity event marketing online marketing mtz «belarustractor» |
| url | http://ema.ztu.edu.ua/article/view/192495/192860 |
| work_keys_str_mv | AT agshumilin newapproachestothedistributionactivitiesofllcbelarustractorbudapestasadistributionnetworkcompany AT vvmojder newapproachestothedistributionactivitiesofllcbelarustractorbudapestasadistributionnetworkcompany |