The Impact of Bullwhip Effect on the Cash Flow in Two-Parallel Supply Chain Systems with the Competition Effect

While considering the competition effect and market share, this study discusses how the cash flow bullwhip effect (CFBE) is impacted in two-product and two-parallel supply chain systems by comparing the situation that it has one kind of product in two-level supply chain (SC). Specifically, the study...

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Main Authors: Xingji Chen, Jing Zeng, Xigang Yuan
Format: Article
Language:English
Published: Wiley 2022-01-01
Series:Discrete Dynamics in Nature and Society
Online Access:http://dx.doi.org/10.1155/2022/6079217
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author Xingji Chen
Jing Zeng
Xigang Yuan
author_facet Xingji Chen
Jing Zeng
Xigang Yuan
author_sort Xingji Chen
collection DOAJ
description While considering the competition effect and market share, this study discusses how the cash flow bullwhip effect (CFBE) is impacted in two-product and two-parallel supply chain systems by comparing the situation that it has one kind of product in two-level supply chain (SC). Specifically, the study aimed to examine two-product and two-parallel SC systems that include two suppliers and two retailers. Assuming that the demand function is a linear relationship of price self-sensitivity coefficient and price cross-sensitivity coefficient, which is an AR(1) process, two retailers share the demand. After that, the quantitative equation of the CFBE was deduced from two-product and two-parallel SC systems. Finally, we get the condition that the competition effect and the market share increase or decrease the CFBE, which was in contrast to the situation without the competition effect and the market share. The paper suggested that the manager can cooperate with their partner if two products are substitutable. On the other hand, the firm should improve the forecasting accuracy of the customer’s demand and improve the service quality so that it can increase the market share and reduce the CFBE in two-parallel SC systems.
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publishDate 2022-01-01
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spelling doaj-art-6f19d1ad5b8b41fe9e2b1491940351fa2025-02-03T06:11:18ZengWileyDiscrete Dynamics in Nature and Society1607-887X2022-01-01202210.1155/2022/6079217The Impact of Bullwhip Effect on the Cash Flow in Two-Parallel Supply Chain Systems with the Competition EffectXingji Chen0Jing Zeng1Xigang Yuan2Luzhou Vocational and Technical CollegeLuzhou Vocational and Technical CollegeBusiness SchoolWhile considering the competition effect and market share, this study discusses how the cash flow bullwhip effect (CFBE) is impacted in two-product and two-parallel supply chain systems by comparing the situation that it has one kind of product in two-level supply chain (SC). Specifically, the study aimed to examine two-product and two-parallel SC systems that include two suppliers and two retailers. Assuming that the demand function is a linear relationship of price self-sensitivity coefficient and price cross-sensitivity coefficient, which is an AR(1) process, two retailers share the demand. After that, the quantitative equation of the CFBE was deduced from two-product and two-parallel SC systems. Finally, we get the condition that the competition effect and the market share increase or decrease the CFBE, which was in contrast to the situation without the competition effect and the market share. The paper suggested that the manager can cooperate with their partner if two products are substitutable. On the other hand, the firm should improve the forecasting accuracy of the customer’s demand and improve the service quality so that it can increase the market share and reduce the CFBE in two-parallel SC systems.http://dx.doi.org/10.1155/2022/6079217
spellingShingle Xingji Chen
Jing Zeng
Xigang Yuan
The Impact of Bullwhip Effect on the Cash Flow in Two-Parallel Supply Chain Systems with the Competition Effect
Discrete Dynamics in Nature and Society
title The Impact of Bullwhip Effect on the Cash Flow in Two-Parallel Supply Chain Systems with the Competition Effect
title_full The Impact of Bullwhip Effect on the Cash Flow in Two-Parallel Supply Chain Systems with the Competition Effect
title_fullStr The Impact of Bullwhip Effect on the Cash Flow in Two-Parallel Supply Chain Systems with the Competition Effect
title_full_unstemmed The Impact of Bullwhip Effect on the Cash Flow in Two-Parallel Supply Chain Systems with the Competition Effect
title_short The Impact of Bullwhip Effect on the Cash Flow in Two-Parallel Supply Chain Systems with the Competition Effect
title_sort impact of bullwhip effect on the cash flow in two parallel supply chain systems with the competition effect
url http://dx.doi.org/10.1155/2022/6079217
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