Online fashion consumerism among women: The interplay of digital experiences and decision-making – a mediated moderated analysis

Online fashion consumerism among women: The interplay of digital experiences and decision-making – a mediated moderated analysis

This research examines how digital experiences on social media influence women’s buying behavior towards online fashion. Furthermore, it examines how challenges moderate these purchase decisions, and how attitudes mediate these purchase decisions. The research executed in Southern Karnataka state of...

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Bibliographic Details
Main Authors: Madhura K., Niyaz Panakaje, S. M. Riha Parvin, Shakira Irfana, Mural Henrita Cutinha, Yatheen A, Rovina Sharon Soans
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2024-12-01
Series:Innovative Marketing
Subjects:
consumer attitude
data privacy
electronic word-of mouth
online buying behavior
security issues
social media influence
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21326/IM_2024_04_Madhura.pdf
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