(Non)Branding Cities and (De)Institutionalization Perspectives: A Case Study of Van, Turkey
This study focuses on place branding theory with a case study from a city in Eastern Turkey. The experiences of the city of Van in branding its physical, cultural, and living memories potentially revise the stakeholder approach in tourism branding. The present phenomenological article adopts a quali...
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| Format: | Article |
| Language: | English |
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Istanbul University Press
2022-12-01
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| Series: | Coğrafya Dergisi |
| Subjects: | |
| Online Access: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/B3BECFE06C764A0FAB8B4D609EA6A7CC |
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| _version_ | 1849722786155593728 |
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| author | Mehmet Şeremet Emine Cihangir Emre Karaduman |
| author_facet | Mehmet Şeremet Emine Cihangir Emre Karaduman |
| author_sort | Mehmet Şeremet |
| collection | DOAJ |
| description | This study focuses on place branding theory with a case study from a city in Eastern Turkey. The experiences of the city of Van in branding its physical, cultural, and living memories potentially revise the stakeholder approach in tourism branding. The present phenomenological article adopts a qualitative case study, which was based on both face-to-face and phone interviews (n=30) with stakeholders. Although the participants were all enthusiastic about the branding of their city, the study revealed that Western-based approaches such as professional branding organizations and stakeholder-based branding processes do not seem to meet the needs of a community organized around rural “clan” culture and social customs. Rather, in the case study, the brand image had to be agreed upon by all groups involved and the spatial and temporal contexts had to be considered. This paper offers suggestions which will aid policymakers and tourism professionals in place branding in the context of emerging economies. |
| format | Article |
| id | doaj-art-6ed2e25f428741eba6e6ef9bafce3ce2 |
| institution | DOAJ |
| issn | 1305-2128 |
| language | English |
| publishDate | 2022-12-01 |
| publisher | Istanbul University Press |
| record_format | Article |
| series | Coğrafya Dergisi |
| spelling | doaj-art-6ed2e25f428741eba6e6ef9bafce3ce22025-08-20T03:11:14ZengIstanbul University PressCoğrafya Dergisi1305-21282022-12-014511112410.26650/JGEOG2022-1100847123456(Non)Branding Cities and (De)Institutionalization Perspectives: A Case Study of Van, TurkeyMehmet Şeremet0https://orcid.org/0000-0003-3416-4794Emine Cihangir1https://orcid.org/0000-0001-8514-6655Emre Karaduman2Van Yüzüncü Yıl Üniversitesi, Van, TurkiyeVan Yüzüncü Yıl Üniversitesi, Van, TurkiyeNevşehir Hacı Bektaş Veli Üniversitesi, Nevsehir, TurkiyeThis study focuses on place branding theory with a case study from a city in Eastern Turkey. The experiences of the city of Van in branding its physical, cultural, and living memories potentially revise the stakeholder approach in tourism branding. The present phenomenological article adopts a qualitative case study, which was based on both face-to-face and phone interviews (n=30) with stakeholders. Although the participants were all enthusiastic about the branding of their city, the study revealed that Western-based approaches such as professional branding organizations and stakeholder-based branding processes do not seem to meet the needs of a community organized around rural “clan” culture and social customs. Rather, in the case study, the brand image had to be agreed upon by all groups involved and the spatial and temporal contexts had to be considered. This paper offers suggestions which will aid policymakers and tourism professionals in place branding in the context of emerging economies.https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/B3BECFE06C764A0FAB8B4D609EA6A7CCcity branding(non)brandingcollaborationcultureplaceeastern turkey (van city) |
| spellingShingle | Mehmet Şeremet Emine Cihangir Emre Karaduman (Non)Branding Cities and (De)Institutionalization Perspectives: A Case Study of Van, Turkey Coğrafya Dergisi city branding (non)branding collaboration culture place eastern turkey (van city) |
| title | (Non)Branding Cities and (De)Institutionalization Perspectives: A Case Study of Van, Turkey |
| title_full | (Non)Branding Cities and (De)Institutionalization Perspectives: A Case Study of Van, Turkey |
| title_fullStr | (Non)Branding Cities and (De)Institutionalization Perspectives: A Case Study of Van, Turkey |
| title_full_unstemmed | (Non)Branding Cities and (De)Institutionalization Perspectives: A Case Study of Van, Turkey |
| title_short | (Non)Branding Cities and (De)Institutionalization Perspectives: A Case Study of Van, Turkey |
| title_sort | non branding cities and de institutionalization perspectives a case study of van turkey |
| topic | city branding (non)branding collaboration culture place eastern turkey (van city) |
| url | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/B3BECFE06C764A0FAB8B4D609EA6A7CC |
| work_keys_str_mv | AT mehmetseremet nonbrandingcitiesanddeinstitutionalizationperspectivesacasestudyofvanturkey AT eminecihangir nonbrandingcitiesanddeinstitutionalizationperspectivesacasestudyofvanturkey AT emrekaraduman nonbrandingcitiesanddeinstitutionalizationperspectivesacasestudyofvanturkey |