From CEO’s Communication Crisis to Corporate Reputation Damage: The Patiswiss Case
Crises, particularly when directly triggered by senior executives, pose existential threats to brands. This case study examines a communication crisis at Patiswiss, sparked by the former CEO’s inappropriate response to a customer complaint on LinkedIn. The study aims to analyze the brand’s crisis re...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ankara Haci Bayram Veli University
2025-07-01
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| Series: | İletişim Kuram ve Araştırma Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/4376358 |
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