INDICATIONS OF CONSUMERS’ PROSUMER BEHAVIOUR ON THE FOOD MARKET

INDICATIONS OF CONSUMERS’ PROSUMER BEHAVIOUR ON THE FOOD MARKET

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The objective of this article was to identify examples of prosumer behaviour in the food market, to examine the degree of customer involvement and to measure the attitudes (opinions) of respondents regarding customer engagement in creation/improvement of a product. The most popular activities undert...

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Bibliographic Details
Main Author:	Marzena Lemanowicz
Format:	Article
Language:	English
Published:	Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2020-12-01
Series:	Polityki Europejskie, Finanse i Marketing
Subjects:	prosumption prosumer behaviour consumer trends food market
Online Access:	https://pefim.sggw.edu.pl/article/view/1041
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