AI-Augmented Netnography: Ethical and Methodological Frameworks for Responsible Digital Research
The increasing integration of Artificial Intelligence (AI) in social sciences research is reshaping qualitative methodologies, particularly in those studies that employ the netnography method. Although AI provides improved data processing abilities, it also introduces ethical and methodological conc...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2025-04-01
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| Series: | International Journal of Qualitative Methods |
| Online Access: | https://doi.org/10.1177/16094069251338910 |
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