Impact of University Reputation and Academic Quality on University Selection Among Vietnamese Postgraduate Students: A Moderation Analysis of Gender
This study investigated the phases involved in postgraduates’ decision-making process when selecting a university in Vietnam. By analyzing the key factors that influence these decisions, the research provides insights into how these elements impact students’ university choices, offering a deeper und...
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| Format: | Article |
| Language: | English |
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MDPI AG
2025-04-01
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| Series: | Education Sciences |
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| Online Access: | https://www.mdpi.com/2227-7102/15/5/536 |
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| author | Azadeh Amoozegar Ly Bao Duy Nguyen Hariharan N. Krishnasamy Boonyarit Omanee Asokan Vasudevan |
| author_facet | Azadeh Amoozegar Ly Bao Duy Nguyen Hariharan N. Krishnasamy Boonyarit Omanee Asokan Vasudevan |
| author_sort | Azadeh Amoozegar |
| collection | DOAJ |
| description | This study investigated the phases involved in postgraduates’ decision-making process when selecting a university in Vietnam. By analyzing the key factors that influence these decisions, the research provides insights into how these elements impact students’ university choices, offering a deeper understanding of enrolment behavior in the Vietnamese educational context. The survey was conducted by gathering quantitative data. With an emphasis on gender moderating university choice decisions, a 16-item questionnaire was used to measure university reputation and academic quality. Utilizing a quantitative approach, data were collected from a sample of postgraduate students and analyzed using Structural Equation Modeling (SEM) via SmartPLS 4. The results reveal that both university reputation and academic quality significantly influence university choice decisions. However, the moderating effect of gender on these relationships was found to be insignificant. These findings contribute to the limited literature on higher education marketing in Vietnam, particularly concerning postgraduate students, and offer valuable insights for university administrators. This study is in line with SDG 5 (Gender Equality), which includes topics like gender parity, inclusive participation, and gender equity, and SDG 4 (Quality Education), which highlights the significance of academic quality and reputation when choosing a university. |
| format | Article |
| id | doaj-art-6e634e5935a14c1e9afefbdf6ca4805c |
| institution | OA Journals |
| issn | 2227-7102 |
| language | English |
| publishDate | 2025-04-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Education Sciences |
| spelling | doaj-art-6e634e5935a14c1e9afefbdf6ca4805c2025-08-20T01:56:19ZengMDPI AGEducation Sciences2227-71022025-04-0115553610.3390/educsci15050536Impact of University Reputation and Academic Quality on University Selection Among Vietnamese Postgraduate Students: A Moderation Analysis of GenderAzadeh Amoozegar0Ly Bao Duy Nguyen1Hariharan N. Krishnasamy2Boonyarit Omanee3Asokan Vasudevan4Faculty of Education and Liberal Arts, INTI International University, Persiaran Perdana BBN, Putra Milai, Nilai 71800, Negeri Sembilan, MalaysiaLimkokwing Graduate School, Limkokwing University of Creative Technology, Cyberjaya 63000, Selangor, MalaysiaFaculty of Education and Liberal Arts, INTI International University, Persiaran Perdana BBN, Putra Milai, Nilai 71800, Negeri Sembilan, MalaysiaFaculty of Liberal Arts, Rajamangala University of Technology Srivijaya, 1 Ratchadamnoennok Rd., Boyang Subdistrict, Songkhla 90000, ThailandFaculty of Business and Communication, INTI International University, Persiaran Perdana BBN, Putra Milai, Nilai 71800, Negeri Sembilan, MalaysiaThis study investigated the phases involved in postgraduates’ decision-making process when selecting a university in Vietnam. By analyzing the key factors that influence these decisions, the research provides insights into how these elements impact students’ university choices, offering a deeper understanding of enrolment behavior in the Vietnamese educational context. The survey was conducted by gathering quantitative data. With an emphasis on gender moderating university choice decisions, a 16-item questionnaire was used to measure university reputation and academic quality. Utilizing a quantitative approach, data were collected from a sample of postgraduate students and analyzed using Structural Equation Modeling (SEM) via SmartPLS 4. The results reveal that both university reputation and academic quality significantly influence university choice decisions. However, the moderating effect of gender on these relationships was found to be insignificant. These findings contribute to the limited literature on higher education marketing in Vietnam, particularly concerning postgraduate students, and offer valuable insights for university administrators. This study is in line with SDG 5 (Gender Equality), which includes topics like gender parity, inclusive participation, and gender equity, and SDG 4 (Quality Education), which highlights the significance of academic quality and reputation when choosing a university.https://www.mdpi.com/2227-7102/15/5/536development goalshigher educationdeveloping countriessocio-economicquality educationgender equity |
| spellingShingle | Azadeh Amoozegar Ly Bao Duy Nguyen Hariharan N. Krishnasamy Boonyarit Omanee Asokan Vasudevan Impact of University Reputation and Academic Quality on University Selection Among Vietnamese Postgraduate Students: A Moderation Analysis of Gender Education Sciences development goals higher education developing countries socio-economic quality education gender equity |
| title | Impact of University Reputation and Academic Quality on University Selection Among Vietnamese Postgraduate Students: A Moderation Analysis of Gender |
| title_full | Impact of University Reputation and Academic Quality on University Selection Among Vietnamese Postgraduate Students: A Moderation Analysis of Gender |
| title_fullStr | Impact of University Reputation and Academic Quality on University Selection Among Vietnamese Postgraduate Students: A Moderation Analysis of Gender |
| title_full_unstemmed | Impact of University Reputation and Academic Quality on University Selection Among Vietnamese Postgraduate Students: A Moderation Analysis of Gender |
| title_short | Impact of University Reputation and Academic Quality on University Selection Among Vietnamese Postgraduate Students: A Moderation Analysis of Gender |
| title_sort | impact of university reputation and academic quality on university selection among vietnamese postgraduate students a moderation analysis of gender |
| topic | development goals higher education developing countries socio-economic quality education gender equity |
| url | https://www.mdpi.com/2227-7102/15/5/536 |
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