The impact of customer journey in restaurants on sustainable marketing practices: The moderating role of digital social media
This study examines how the customer journey, with its various elements, influences sustainable marketing practices. It also examines the moderating effect of digital social media on this relationship. A questionnaire was used to collect data from eight restaurants located in Anbar, Iraq, which are...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research and Development Academy
2025-07-01
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| Series: | Heritage and Sustainable Development |
| Online Access: | https://hsd.ardascience.com/index.php/journal/article/view/1422 |
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