THE PORTUGUESE’S BEHAVIOR TOWARDS TRAVEL AGENCIES
It is stated that tourism has greatly grown in Portugal. Thus, one must ponder if the Portuguese use traditional travel agencies or online travel agencies. As such, the main objective of this study is to characterize the Portuguese’s behavior towards travel agencies, hence the use of a quantitative...
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| Format: | Article |
| Language: | English |
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Universidad de Murcia
2022-05-01
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| Series: | Cuadernos de Turismo |
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| Online Access: | https://revistas.um.es/turismo/article/view/521831 |
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| author | Beatriz Gavina Susana Silva |
| author_facet | Beatriz Gavina Susana Silva |
| author_sort | Beatriz Gavina |
| collection | DOAJ |
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It is stated that tourism has greatly grown in Portugal. Thus, one must ponder if the Portuguese use traditional travel agencies or online travel agencies. As such, the main objective of this study is to characterize the Portuguese’s behavior towards travel agencies, hence the use of a quantitative methodology. Gender, income, and promotions influence the Portuguese’s decision on whether to purchase in a specific type of travel agency, being that price is not the most relevant factor. While this study is relevant to the current lack of literature, there must be further studies on this theme.
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| format | Article |
| id | doaj-art-6e327be018bb48bbaa88f840079c50b3 |
| institution | DOAJ |
| issn | 1139-7861 1989-4635 |
| language | English |
| publishDate | 2022-05-01 |
| publisher | Universidad de Murcia |
| record_format | Article |
| series | Cuadernos de Turismo |
| spelling | doaj-art-6e327be018bb48bbaa88f840079c50b32025-08-20T02:51:16ZengUniversidad de MurciaCuadernos de Turismo1139-78611989-46352022-05-014910.6018/turismo.521831THE PORTUGUESE’S BEHAVIOR TOWARDS TRAVEL AGENCIESBeatriz Gavina0Susana Silva1https://orcid.org/0000-0003-4760-7662Institute Polytechnic of Porto Institute Polytechnic of Porto, CEOS.PP, CITUR It is stated that tourism has greatly grown in Portugal. Thus, one must ponder if the Portuguese use traditional travel agencies or online travel agencies. As such, the main objective of this study is to characterize the Portuguese’s behavior towards travel agencies, hence the use of a quantitative methodology. Gender, income, and promotions influence the Portuguese’s decision on whether to purchase in a specific type of travel agency, being that price is not the most relevant factor. While this study is relevant to the current lack of literature, there must be further studies on this theme. https://revistas.um.es/turismo/article/view/521831Travel Agencies; Traditional Travel Agencies; Online Travel Agencies; Behavior |
| spellingShingle | Beatriz Gavina Susana Silva THE PORTUGUESE’S BEHAVIOR TOWARDS TRAVEL AGENCIES Cuadernos de Turismo Travel Agencies; Traditional Travel Agencies; Online Travel Agencies; Behavior |
| title | THE PORTUGUESE’S BEHAVIOR TOWARDS TRAVEL AGENCIES |
| title_full | THE PORTUGUESE’S BEHAVIOR TOWARDS TRAVEL AGENCIES |
| title_fullStr | THE PORTUGUESE’S BEHAVIOR TOWARDS TRAVEL AGENCIES |
| title_full_unstemmed | THE PORTUGUESE’S BEHAVIOR TOWARDS TRAVEL AGENCIES |
| title_short | THE PORTUGUESE’S BEHAVIOR TOWARDS TRAVEL AGENCIES |
| title_sort | portuguese s behavior towards travel agencies |
| topic | Travel Agencies; Traditional Travel Agencies; Online Travel Agencies; Behavior |
| url | https://revistas.um.es/turismo/article/view/521831 |
| work_keys_str_mv | AT beatrizgavina theportuguesesbehaviortowardstravelagencies AT susanasilva theportuguesesbehaviortowardstravelagencies AT beatrizgavina portuguesesbehaviortowardstravelagencies AT susanasilva portuguesesbehaviortowardstravelagencies |