THE ROLE OF COMPETITION ON THE PRICING DECISION OF AN ORGANISATION AND THE ATTAINMENT OF THE ORGANISATIONAL OBJECTIVE
Pricing decision has been a crucial decision made by all business enterprises at all levels and has posed a great challenge for Small and Medium Enterprises in Nigeria. This research work treats the role of competition on the pricing decision of an organisation and the attainment of the Organisatio...
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| Format: | Article |
| Language: | English |
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University of Petrosani
2010-01-01
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| Series: | Annals of the University of Petrosani: Economics |
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| Online Access: | http://www.upet.ro/anale/economie/pdf/20100124.pdf |
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| _version_ | 1850085889539047424 |
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| author | IMOLEAYO OBIGBEMI |
| author_facet | IMOLEAYO OBIGBEMI |
| author_sort | IMOLEAYO OBIGBEMI |
| collection | DOAJ |
| description | Pricing decision has been a crucial decision made by all business enterprises at all levels and has posed a great challenge for Small and Medium Enterprises in Nigeria. This research work treats the role of competition on the pricing decision of an organisation and the attainment of the Organisational Objective, a study of SMEs in Nigeria. The methodology adopted was the survey and empirical approach, with the administration of questionnaires to some SMEs in Nigeria, evaluating the effect competition has on pricing decision (change in product price) and its overall effect on the attainment of organizational objective (profitability). Primary and secondary sources were used in collecting data. It was discovered that competition plays a major role in pricing decision and that there is a relationship between pricing decision and the attainment of organizational objective. Recommendations were made for the close monitoring of SMEs and that SMEs should employ the service of price experts when making pricing decisions. |
| format | Article |
| id | doaj-art-6e2dffc1eeb44077a0c09ee641357cc3 |
| institution | DOAJ |
| issn | 1582-5949 |
| language | English |
| publishDate | 2010-01-01 |
| publisher | University of Petrosani |
| record_format | Article |
| series | Annals of the University of Petrosani: Economics |
| spelling | doaj-art-6e2dffc1eeb44077a0c09ee641357cc32025-08-20T02:43:38ZengUniversity of PetrosaniAnnals of the University of Petrosani: Economics1582-59492010-01-01X1229248THE ROLE OF COMPETITION ON THE PRICING DECISION OF AN ORGANISATION AND THE ATTAINMENT OF THE ORGANISATIONAL OBJECTIVEIMOLEAYO OBIGBEMIPricing decision has been a crucial decision made by all business enterprises at all levels and has posed a great challenge for Small and Medium Enterprises in Nigeria. This research work treats the role of competition on the pricing decision of an organisation and the attainment of the Organisational Objective, a study of SMEs in Nigeria. The methodology adopted was the survey and empirical approach, with the administration of questionnaires to some SMEs in Nigeria, evaluating the effect competition has on pricing decision (change in product price) and its overall effect on the attainment of organizational objective (profitability). Primary and secondary sources were used in collecting data. It was discovered that competition plays a major role in pricing decision and that there is a relationship between pricing decision and the attainment of organizational objective. Recommendations were made for the close monitoring of SMEs and that SMEs should employ the service of price experts when making pricing decisions.http://www.upet.ro/anale/economie/pdf/20100124.pdfcompetitionpricing decisionprofitabilityorganisational objective |
| spellingShingle | IMOLEAYO OBIGBEMI THE ROLE OF COMPETITION ON THE PRICING DECISION OF AN ORGANISATION AND THE ATTAINMENT OF THE ORGANISATIONAL OBJECTIVE Annals of the University of Petrosani: Economics competition pricing decision profitability organisational objective |
| title | THE ROLE OF COMPETITION ON THE PRICING DECISION OF AN ORGANISATION AND THE ATTAINMENT OF THE ORGANISATIONAL OBJECTIVE |
| title_full | THE ROLE OF COMPETITION ON THE PRICING DECISION OF AN ORGANISATION AND THE ATTAINMENT OF THE ORGANISATIONAL OBJECTIVE |
| title_fullStr | THE ROLE OF COMPETITION ON THE PRICING DECISION OF AN ORGANISATION AND THE ATTAINMENT OF THE ORGANISATIONAL OBJECTIVE |
| title_full_unstemmed | THE ROLE OF COMPETITION ON THE PRICING DECISION OF AN ORGANISATION AND THE ATTAINMENT OF THE ORGANISATIONAL OBJECTIVE |
| title_short | THE ROLE OF COMPETITION ON THE PRICING DECISION OF AN ORGANISATION AND THE ATTAINMENT OF THE ORGANISATIONAL OBJECTIVE |
| title_sort | role of competition on the pricing decision of an organisation and the attainment of the organisational objective |
| topic | competition pricing decision profitability organisational objective |
| url | http://www.upet.ro/anale/economie/pdf/20100124.pdf |
| work_keys_str_mv | AT imoleayoobigbemi theroleofcompetitiononthepricingdecisionofanorganisationandtheattainmentoftheorganisationalobjective AT imoleayoobigbemi roleofcompetitiononthepricingdecisionofanorganisationandtheattainmentoftheorganisationalobjective |