Customer value co-creation and reuse intention on mobile banking platform
This study seeks to investigate how emotional attachment influences both customer value co-creation and reuse intention in the context of mobile banking. The relationship is examined with the mediating role of engagement in mobile banking quality. Employing a quantitative approach, the study targets...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Center and Community Services
2023-10-01
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| Series: | Journal of Business & Banking |
| Subjects: | |
| Online Access: | https://journal.perbanas.ac.id/index.php/jbb/article/view/3823 |
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