Brand Placement on Turkish and British Television Soap Operas. A comparative content analysis.
This paper is about my doctoral research-Product Placement- a comparative study of product placement on Turkish and British soap operas.
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| Format: | Article |
| Language: | English |
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Pro Universitaria
2017-10-01
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| Series: | Smart Cities and Regional Development Journal |
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| Online Access: | https://scrd.eu/index.php/scrd/article/view/9 |
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| _version_ | 1850254805303296000 |
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| author | Burcu OZBAY |
| author_facet | Burcu OZBAY |
| author_sort | Burcu OZBAY |
| collection | DOAJ |
| description |
This paper is about my doctoral research-Product Placement- a comparative study of product placement on Turkish and British soap operas.
|
| format | Article |
| id | doaj-art-6e28edb86ec844dc9b8a3faf34ba6910 |
| institution | OA Journals |
| issn | 2537-3803 |
| language | English |
| publishDate | 2017-10-01 |
| publisher | Pro Universitaria |
| record_format | Article |
| series | Smart Cities and Regional Development Journal |
| spelling | doaj-art-6e28edb86ec844dc9b8a3faf34ba69102025-08-20T01:57:01ZengPro UniversitariaSmart Cities and Regional Development Journal2537-38032017-10-011110.25019/scrd.v1i1.9Brand Placement on Turkish and British Television Soap Operas. A comparative content analysis.Burcu OZBAY0Department of Media, Faculty of Arts and Media, University of Chester This paper is about my doctoral research-Product Placement- a comparative study of product placement on Turkish and British soap operas. https://scrd.eu/index.php/scrd/article/view/9AdvertisingBrand PlacementTurkish televisionBritish televisioncomparative content analysis |
| spellingShingle | Burcu OZBAY Brand Placement on Turkish and British Television Soap Operas. A comparative content analysis. Smart Cities and Regional Development Journal Advertising Brand Placement Turkish television British television comparative content analysis |
| title | Brand Placement on Turkish and British Television Soap Operas. A comparative content analysis. |
| title_full | Brand Placement on Turkish and British Television Soap Operas. A comparative content analysis. |
| title_fullStr | Brand Placement on Turkish and British Television Soap Operas. A comparative content analysis. |
| title_full_unstemmed | Brand Placement on Turkish and British Television Soap Operas. A comparative content analysis. |
| title_short | Brand Placement on Turkish and British Television Soap Operas. A comparative content analysis. |
| title_sort | brand placement on turkish and british television soap operas a comparative content analysis |
| topic | Advertising Brand Placement Turkish television British television comparative content analysis |
| url | https://scrd.eu/index.php/scrd/article/view/9 |
| work_keys_str_mv | AT burcuozbay brandplacementonturkishandbritishtelevisionsoapoperasacomparativecontentanalysis |